IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (February 13th, 2024) announced that Sam Frost has joined the company as its new senior sales manager, brands & agencies, UK and Northern Europe. 

The leading sustaintech platform works with global brands, agencies, and ad networks to enable them to evaluate and minimise the greenhouse gas emissions generated by their online ads. Clients include L’Oréal, Heineken, Nestlé, and BMW. 

The company’s suite of sustainability solutions includes its Environmental Sustainability Platform (ESP), which enables brands and agencies at any stage of their emission reduction journey to monitor digital advertising campaigns across social, programmatic, and direct-sold, and identify levers to apply without affecting campaign performance. 

Frost, who has worked in the digital media industry for over eight years, will be responsible for expanding the tech platform’s commercial partnerships and driving growth, particularly across the UK market.  

Sam’s wide range of experience across the digital media and SaaS sector, including ad tech, programmatic, social, creative production, and AI-driven Martech, will be crucial in helping the company grow.  

Prior to joining IMPACT+, he worked as a business development manager at Genius Sports, an industry-leading media and fan engagement platform, and as a senior sales manager at Spirable, a data-driven creative platform, where he worked with companies including Google, Mondelez, and Vodafone.  

Previous roles also include working as a business development manager at Kantar and being part of the sales team at Phrasee, a company that uses generative AI to help brands create email and paid social messages. Based in London, he will report directly to Yann Le Roux, IMPACT+’s VP, sales & partnerships. 

Yann said: “It’s great to have Sam onboard. He shares our passion for creating a more sustainable ad ecosystem and I’m excited to be working with him on helping brands and agencies reduce the environmental impact of their online ads.” 

Sam said: “I couldn't be happier to join the team at IMPACT+ and help grow its foothold in the Northern European markets. It’s exciting to be joining a company doing such crucial work. Sustainability is incredibly important to me, and being able to combine this with my extensive experience in the advertising sector to offer brands a product that will help them do their part is a fantastic opportunity.” 

Sam joins the team at an exciting time for the global tech platform. Headquartered in Paris, IMPACT+ is growing rapidly after recently securing €2m (£1.7m) in seed funding as it looks to grow its subscription-based platform, extend its research and development team, and accelerate its international expansion plans. 

IMPACT+

IMPACT+ is the first technological solution enabling digital advertising players to measure and reduce environmental impact without losing performance....

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