Global ad tech platform Good-Loop today launched a new green watermark that shows consumers whether an online ad is environmentally-friendly.   Digital campaigns contribute significantly to the ad industry’s global carbon footprint. A typical online campaign emits 5.4 tonnes of carbon dioxide [...]

GumGum, Inc., a global media and technology company that specialises in contextual intelligence, have released data indicating that a majority of online content containing keywords related to climate change is actually safe for brand advertising. The findings come from analysis [...]

In this article written exclusively for ExchangeWire, Emily King, commercial director, Tug, discusses how sustainability and hybridising the physical and digital retail experience can be used to drive sales throughout the holiday period. As the UK’s retail industry enters the lucrative [...]