Criteo is arguably the most successful re-targeting companies in Europe. Its CPC focused model has won it a lot of business from ecommerce and retail sites in the affiliate channel. Building on this success, and doubtless making good use of [...]

They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed into the Paramount club on the thirty-first floor of the centre point building - there to discuss the exchange [...]

It was announced this morning that Deutsche Post has acquired Nugg.ad for an undisclosed sum - but the figure is likely to be upwards of 40 million euro. Nugg.ad is one of Europe's leading behavioural targeting companies, and has [...]

The WSJ ran a piece on the use of targeting in online advertising this week. The story is, to say the least, a tad hysterical, and tries to paint the practice of audience buying as some sort of creepy [...]

Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of display dollars through automated channels (Google's mostly) could well be a transformational moment for the display market. I could [...]

There was a certain amount of surprise and incredulity in the European ad industry when Wunderloop announced its bankruptcy at the end of April. Wunderloop, unlike a lot of ad tech companies, had demonstrable technology. It had also [...]

nugg.ad, a leading European player in behavioural targetting, recently moved into the UK market. ExchangeWire spoke to Ajay Daved, nugg.ad UK & Ireland Sales Director, last week about the company's targetting technology, its committment to user privacy and the [...]

AudienceScience has agreed to buy Wunderloop for a reported eight figure sum. Wunderloop declared bankruptcy at the end of April due a to lack of funding. It is believed that Wunderloop has been actively seeking a buyer since [...]

Nic Peters, Managing Director at Improve Digital, penned a piece yesterday for Imedia on why the cookie still matters. The post tackles the upcoming (and hated!) cookie directive, and the effect it will have on the digital media industry [...]

There's a piece today in MarketingWeek about the OFT's report. The report points out that the online advertising industry could be doing more to "address consumer concerns over behavioural targeting". The OFT (Office of Fair Trading) has warned [...]