So. Finally. The UK is getting RTB traction. We’re starting to realise the wonderful promise of audience over context - and we’re beginning to revolutionise online display advertising...no wait. No we're not. Despite the liquidity and progress being made in this [...]

Criteo is arguably the most successful re-targeting companies in Europe. Its CPC focused model has won it a lot of business from ecommerce and retail sites in the affiliate channel. Building on this success, and doubtless making good use of [...]

They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed into the Paramount club on the thirty-first floor of the centre point building - there to discuss the exchange [...]

It was announced this morning that Deutsche Post has acquired Nugg.ad for an undisclosed sum - but the figure is likely to be upwards of 40 million euro. Nugg.ad is one of Europe's leading behavioural targeting companies, and has [...]

The WSJ ran a piece on the use of targeting in online advertising this week. The story is, to say the least, a tad hysterical, and tries to paint the practice of audience buying as some sort of creepy [...]

Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of display dollars through automated channels (Google's mostly) could well be a transformational moment for the display market. I could [...]

There was a certain amount of surprise and incredulity in the European ad industry when Wunderloop announced its bankruptcy at the end of April. Wunderloop, unlike a lot of ad tech companies, had demonstrable technology. It had also [...]

nugg.ad, a leading European player in behavioural targetting, recently moved into the UK market. ExchangeWire spoke to Ajay Daved, nugg.ad UK & Ireland Sales Director, last week about the company's targetting technology, its committment to user privacy and the [...]

AudienceScience has agreed to buy Wunderloop for a reported eight figure sum. Wunderloop declared bankruptcy at the end of April due a to lack of funding. It is believed that Wunderloop has been actively seeking a buyer since [...]

Nic Peters, Managing Director at Improve Digital, penned a piece yesterday for Imedia on why the cookie still matters. The post tackles the upcoming (and hated!) cookie directive, and the effect it will have on the digital media industry [...]