Advertisers can now connect with audiences more precisely and privately than ever before. AdLarge, a leader in audio advertising, and its female-first content platform, the fwd. network, have partnered with NumberEight, a privacy-first audience intelligence company, to deliver scalable, performance-driven [...]

In her latest column, Shirley Marschall takes a look at the rise of AI as a targeting tool, and intelligence-grade analytics...

In this article, Hilary Goldsmith, chief customer officer at Nexxen, outlines the evolution of targeting models and how this is culminating in greater adaptability and performance. Audience planning has long relied on segmentation. It’s how we bring structure to the chaos [...]

Teads, the omnichannel outcomes platform for the open internet partnered with Thoughtworks, a global technology consultancy that integrates design, engineering and AI to drive digital innovation, to pioneer new possibilities for enterprise-focused digital advertising.  Together, they harnessed the power of connected [...]

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (19th August, 2025) announced it has integrated with S&P Global Mobility’s Polk Automotive Solutions portfolio. This direct integration brings Polk’s measurement to the supply-side for the first time, [...]

Nexxen International Ltd., a global, flexible advertising technology platform with deep expertise in data and advanced TV has announced the renewal and expansion of its long-term strategic partnership with VIDAA, the world’s fastest-growing connected TV (CTV) platform powering tens of [...]

NumberEight, the pioneering ID-less audience intelligence company, has teamed up with streaming audio platform LiSTNR and media agency EssenceMediacom to help Bayer’s vitamin brand Berocca reclaim its status as Australia’s daily energy essential. Leveraging NumberEight’s ID‑less live‑moment targeting, the world‑first [...]

Shirley Marschall explores vibe targeting, and why it's becoming the industry's latest black box.

A Motorola initiative leveraging digital out-of-home (DOOH) screens reinforced by display ads has delivered significant results for the telecoms brand. The Q4 2024 campaign was executed in partnership with Assembly and Hawk, Azerion’s independent activation platform, to raise awareness and [...]

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, today (23 July, 2025) announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. The collaboration enables Mantis’s curated [...]