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  • InfoSum Launches Pioneering First-Party Data Platform: Discovery

    InfoSum today announced the launch of its Discovery platform, which enables media owners to make their audiences available for powerful privacy-safe insights, planning and activation in a cookieless world. Tougher data laws and increased restrictions from web browsers herald the imminent [...]

  • Post-Cookie Lessons from Germany: An Industry Call-to-Action

    As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O'Sullivan (pictured below), VP product, identity and data at Index Exchange, discusses what approaches publishers in the German and wider global market can take to capitalise [...]

  • "The Future of Targeting is Contextual"

    Through all the uncertainty caused by the necessary pivot towards a fully privacy-compliant ecosystem, one thing is becoming clear: contextual is set to play a more prominent role in the advertising toolkit. Writing exclusively for ExchangeWire, Mike Klinkhammer (pictured below), [...]

  • CCPA Compliance Framework Released for Public Comment; Rubicon Project Acquires RTK.io

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB & IAB Tech Lab release CCPA Compliance Framework for public comment; Rubicon Project acquires RTK.io; Broadsign and [...]

  • What Does the End of Cookies Mean for Digital Advertising?

    GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than oil. Since coming into effect, it has drawn people’s attention to the value of their data, as well as their [...]

  • The Value of Creativity in the Cookie-Less World

    Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not be ignored in shaping effective and dynamic programmatic advertising in the chaotic 'post-cookie-pocalypse' landscape. In an industry filled with what seems [...]

  • Making Programmatic Work in the Privacy-First World

    In this preview to their panel discussion at ATS London 2019, 'How Can we Make Programmatic Work in the Privacy First Era', Mathieu Roche, CEO and co-founder at ID5; Richard Lloyd, chief data officer at GroupM; and Matt Prohaska, CEO [...]

  • Beyond The Cookie: How To Achieve Real People-Based Marketing

    Writing exclusively for ExchangeWire, Alex Mcilvenny (pictured below), country manager UK, Zeotap, discusses how people-based marketing in the post-cookie landscape can be used for relevant cross-device targeting. People-based marketing is about directly connecting real people with the right experience to ensure [...]

  • Cookieless Targeting: Not Shooting Blind, but Shooting Smart

    In this exclusive article for ExchangeWire, Peter Mason (pictured below), co-founder of Illuma Technology, argues that change is long overdue for ad tech and that it shouldn’t necessarily be something to fear; cookie-less targeting can be the next evolution. Ad tech [...]

  • Categorising Cookies for Transparency: Q&A with The AOP & The Media Trust

    The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led to concern for publishers as their sites are populated by a range of unknown cookies. To that end, earlier this [...]


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