In this week's ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google's programmatic brand spend nears three-quarters of total budget; TubeMogul publishes "cheat sheets"; and Speculation over next Twitter CEO. AOL & Millennial Media $300m Deal Mooted Just [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: 'Fast-track Asia' main driver of global ad spend; Blismedia working to add 'third dimension' to location data; [...]

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 67% of marketers agree that reaching new customers is more challenging [...]

In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech specialists alike. ExchangeWire speaks with Ron Amram, senior media director, Heineken, USA, about the increasing profile [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MCN & AOL unveil programmatic TV marketplace; YuMe opens China offices with local partnerships; Southeast Asian group [...]

Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first developer event, live data log streaming to help enable real-time business decision-making, and the prevailing [...]

Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as cautious when it comes to embracing the programmatic media-buying revolution. However, the ADTRADER Berlin Conference hosted today (2 June) will see [...]

Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital [...]

Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end of probabilistic targeting. If you are old enough, or an aficionado of board games, you might have heard of Battleship. This staple of [...]

The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software firm TubeMogul, which has also released figures detailing the state of programmatic advertising in emerging markets for the first time. The [...]