TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms through a single integration. BidSwitch, engineered by IPONWEB (to be acquired by Criteo), [...]

Cadbury, in partnership with the media agency Carat, called upon Ogury for their digital video campaign. At the end of 2020, approaching the holiday season, the chocolate brand wanted to drive awareness of Cadbury Heroes League, an eSports tournament in [...]

Ogury, a global technology leader in mobile advertising anchored in privacy protection, recently donated over USD$1m in ad space to non-profit organisations. This includes Epic Foundation, which used Ogury’s innovative ad format Thumbnail Ad to increase donations. Epic Foundation is a [...]

Xandr, AT&T’s advanced advertising company, today (7 December) announced the release of a new feature on their platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised [...]

Xandr, AT&T’s advanced advertising company, today announced the release of a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised content descriptors. Whilst [...]

In the third article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for TV, CTV, and video, a digital sector which has seen a boom due to recent social restrictions - a consequence of the [...]

AdPlayer.Pro, an international provider of an ecosystem of outstream video advertising solutions have published Q3 2021 results, reporting the increase of video ad serving volumes and new video ad player features. Namely, according to the company’s announcement, the volume of video [...]

Nine months after the successful launch of TopRoll® – their pioneering mobile video ad format offering fully viewable completion – Sublime, an Azerion company, strengthens their capabilities by making it available on self-service basis. Self-served TopRoll® is Sublime’s new solution aimed [...]

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, have announced a new, multiyear deal with Getty Images, a world leader in visual communications.  The deal provides Taboola’s more than [...]

MKMG, a Ukraine-based global distributor and producer of video content, have begun collaborating with VlogBox, a global video distribution, monetisation, and advertising platform, to explore new placements in the rapidly-developing OTT space.  The company owns a set of CTV apps developed [...]