ShowHeroes SE, Europas führende, unabhängige Video-Plattform für Publisher und Werbetreibende, ruft die ShowHeroes Group ins Leben. Mit der neuen Dachmarke bündelt das Unternehmen seine sechs verschiedenen Geschäftszweige und integriert die in 2020 neu erworbenen Unternehmen Streamads (Niederlande) und Viralize (Italien). Das [...]

VDX.tv has teamed up with Moat by Oracle Data Cloud, a marketing and analytics measurement firm, to help advertisers increase the effectiveness of their online video advertising though independently verified viewability and attention measurement. Through this collaboration, VDX.tv will work with [...]

In today's ExchangeWire news digest: Alibaba and Tencent's China Literature are fined for breaching China's competitions regulation; the South China Morning Post announces that it will remove all their inventory from Asia's open marketplace at the beginning of next year; [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: WhatsApp gives its users an ultimatum - either accept new terms, or delete the app; Zenith releases its forecast for [...]

In today's ExchangeWire news digest: China's Cyberspace authority bans 105 apps for violating the country's internet regulation; a survey finds that 42% of US adults are watching more short-form video content under lockdown; and PubMatic files to go public. China bans [...]

In today's ExchangeWire news digest: WhatsApp dictates that users must accept its 2021 Terms of Service of they want to continue to use the platform; Walmart+ takes on Amazon Prime by dropping its $35 minimum spend on Walmart.com purchases; and [...]

Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video [...]

Sublime, a creative solutions specialist, has today announced it has expanded its video capabilities with the launch of InVideo advertising solutions, in partnership with Adways, a multi award-winning interactive video company. InVideo is a new ad solution to increase brand reach [...]

Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by IRIS.TV’s Contextual Video Marketplace Zefr, the leading contextual data platform for brands and agencies, [...]

TheViewPoint, an innovative video ad monetization platform for CTV/OTT publishers and broadcasters, announced a partnership with VlogBox, a global video content distribution and monetization platform, that helps content creators, distributors and resellers. Within this partnership, TheViewPoint brings in its ad [...]