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  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space.  1. Facebook acquires LiveRail  The big news this week was Facebook’s purchase of video SSP LiveRail for an undisclosed sum with the pairing of the two indicating the [...]

  • ATS Singapore Now SOLD OUT!

    ATS Singapore is now sold out. We have close to 500 attendees attending our event on Monday, July 07. This is our biggest event yet in Singapore, and we look forward to hosting senior decision makers from the [...]

  • Announcing Our ATS New York Event On November 04

    We will be holding our first event in New York on November 4th at the School of Visual Arts. ExchangeWire is the global voice for ad tech and the exploding programmatic ad sector with events in Tokyo, Singapore, Sydney, Berlin, Stockholm, [...]

  • Programmatic Video’s Challenge: What Will It Take to Unlock Brand Spending?

    Ahead of next month's ATS Singapore on 7 July Byron Munson, Videology, regional director, APAC, discusses what it will take to attract brand spend (which has historically been the domain of TV budgets) to digital video in a world of [...]

  • The Media Opportunity In Asia: 2 Billion Extra Screens

    Alex Khan, Adap.tv, managing director, South East Asia, will be speaking at next month's ATS Singapore event on 7 July, to explain his opinions on why advertisers and publishers still relying on manual processes just won’t be able to scale [...]

  • Why ExchangeWire Is Making Its Cannes Lions Debut

    The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé and charging it back to expenses’, etc, etc. But the fact is, the scale of the presence of ad tech [...]

  • Programmatic Rich-Media Is The Publisher’s Low-Hanging Fruit

    Martin Stockfleth Larsen, Adform, CMO, looks at the numbers from the latest Adform RTB Trend Report Europe, Q1, 2014, and argues that publishers need to embrace programmatic more than ever before. In this piece, he demonstrates how publishers can earn [...]

  • AppNexus CEO: 'Viewability' is a misnomer

    Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first helped establish Right Media Exchange, and continuing his career after its $850m sale to Yahoo, with the founding of his [...]

  • If TV Is Now A ‘Secondary Device’, Why Are Multi-Screen Campaigns Still So Difficult?

    New research from YuMe indicates that the TV is losing its prominence in terms of media consumption, but continues to dominate ad spend, pointing to a failure of the digital media industry to keep apace with its own innovations. Charting [...]

  • Programmatic Firms Man-Up To Realise Scale Of Asian Opportunity

    AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations, reflecting similar moves by programmatic players in APAC – a market estimated to be worth in excess of $1,892m by [...]


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