News in brief: Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates; Snap’s Active Advertisers Double; Instagram and YouTube See Drops in Average Views per Video Google Drops Vow Against Using AI for Harm and [...]

News in brief: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple Rolls Out ChatGPT Integration   Skyscanner Launches Advertising Platform Skyscanner is the latest company to announce the launch of an advertising platform. With the [...]

News in brief: YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot; Microsoft Expected to Report Slowest Quarterly Revenue Growth in a Year  YouTube Expands Shopping Affiliate Programme to India  Expanding the reach of its existing [...]

Today’s news: Epic Games Aims Antitrust Accusations at Google and Samsung; YouTube Content Down over Legal Dispute; Brazil Imposes New Fine for X  The ad tech ecosystem is brimming with legal news. Kicking off the week, Epic Games threw accusations at [...]

Zefr, a global leader in brand suitability targeting and measurement, has announced the expansion of its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include reporting for Zefr's industry-aligned misinformation category.  Zefr's Brand Safety & Suitability Reporting on YouTube [...]

Today’s news: YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce  More than a year after YouTube revealed it was testing ads which play when a user pauses [...]

Today’s news: CMA Objects to Google’s Ad Tech Practices; TikTok Renews NFL Partnership; YouTube Introduces New Deepfake Detection Tools  With Google’s ad stack trial against the DOJ in the US beginning later today, all industry attention is fixed on how it [...]

On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth  Netflix is tightening its ties to ad tech, forging new partnerships to enhance advertisers’ measurement capabilities [...]

On today’s news digest: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers Informa, the UK based and world’s biggest international events group, has agreed to acquire Ascential, owner of global [...]

On today’s news digest: Meta Under EU Microscope; Facebook Considering Blocking News Content in AUS; YouTube Seeks AI Music Deals with Record Labels  Last week, the European Commission informed Apple that it was the first company found to be in breach [...]