Today (5 July), Wunderman have announced that Caspar Schlickum (pictured), the current CEO of Xaxis EMEA, will be joining Wunderman as CEO of the APAC region.
Wunderman, the WPP-owned global digital agency, are bringing in Schlickum to oversee their Asia-Pacific operations, which encompasses 1,000 people across 28 offices in 14 countries, responsible for developing and expanding the agency’s offering and role, with an emphasis on digital data-driven marketing.
Schlickum will be joining Wunderman in September; maintaining his position at the helm at Xaxis, [...]
Stuart Spiteri Discusses His New Role At News Digital Media, And The Opportunities For Regional Publishers
Stuart Spiteri is Chief Operating Officer at News Digital Media – and worked previously at Google as the head of platforms for Japan and Asia-Pacific. Here he discusses his new role at one of Australia’s biggest publishers, the challenges/ opportunities that lie ahead and some wider trends from the greater APAC market.
Can you give some overview on the new role at News Digital Media – and some background on your experience in [...]
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APAC Round-Up: MediaMath Enters Australian Market; Rise of Weibo in APAC Region; Effective Measure Moves Into Emerging Asia
MediaMath Makes In-Roads Down Under
MediaMath, a leading DSP, announced last week that it has expanded into Australia via a partnership with Australian technology company, Kinected Corp.
As part of the move, Kinected has struck a licensing agreement with MediaMath to oversee the management of bids for advertising inventory. The partnership will be managed from their offices in Sydney, Australia by the founders of Kinected, Gary Hardwick, Mick O’Brien and Ross McNab.
Mike Peralta, MediaMath CRO, comments: “We’re delighted to be partnering with [...]
Phil Duffield, Managing Director Adap.tv, On Their Commitment To Destroying The Inefficiencies In TV & Video Advertising
Managing Director of Adap.tv, Phil Duffield, discusses their increasing activity in the Australian, South East Asian and Japanese marketplaces. He says how the adoption of traditional media buying by today’s industry has created silos in TV and video resulting in massive operational costs and time for both buyers and sellers and how 2012 promises to be very exciting with new strategic products in the pipeline and more global expansion.
Can you give an overview of [...]
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Vicki Lyon, Managing Director SpotXchange Asia-Pacific on why real-time bidding is a win-win for advertisers and publishers.
It is not surprising that advertisers are moving more of their ad dollars into Online Video, with Frost and Sullivan predicting Australian video expenditure to increase from $33m to $350m in three years and we are also seeing publishers looking to cash in.
Real-Time Bidding (RTB) for video is gaining traction in Australia and Asia-Pacific. [...]
Tags Ad ExchangeAdvertiseradvertisersAgencyAPACAPACAudience BuyingAustraliaAustraliaDataDigital MarketingDisplayExchange Newsexchangewire apacOnline MarketingOnline videopublishersreal time biddingRTBRTBspotXchangevicki lyonvideovideo advertising
Has The Rapid Growth In Online Video Meant TV Has Lost Its Ability To Deliver Both Audience & Cost Effectiveness?
James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) discusses how online video is now worth $1.5B + across Asia Pacific region, and with the likes of Sony investing in IPTV and telcos decreasing barriers to entry via pre-paid, faster downloads and video advertising platform based technology now makes video real contender to TV. Zipeure puts forward how greater emphasis must be placed on real-time analytics and fast [...]
Grant Watts, Amobee MDof Asia Pacific, On How By 2015 Asia Will Be A US$7 Billion Mobile Advertising Market
Grant Watts is Amobee’s Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by 2015 Asia will be a US$7 billion mobile advertising market.
Can you give an overview of Amobee and its offering and strategy across the APAC region?
Amobee is working with large-scale advertisers, publishers and operators to deliver mobile advertising solutions and technology – from text to rich media, across all devices [...]
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Chris Brown, Team Lead, DoubleClick Performance Products in Australia, South East Asia & NZ Discusses The Ad Exchange Direct Deals Offering
Chris Brown is team lead at DoubleClick Performance Products in Australia, South East Asia and NZ. Here he discusses the progress made by the DoubleClick Ad Exchange in the region, timeframes around when mobile and video inventory will be made available and the recent Direct Deals launch.
Can you give some overview on the progress made by the DoubleClick Ad Exchange in the Australian and APAC markets? What similarities and differences did you see in relation to the UK [...]
Tags Ad Exchangead exchange buyingAdvertiseragenciesAgencyAPACasiaAudience BuyingAustraliaBehavioural TargetingDigital MarketingDisplaydoubleclickexchangewire apacgoogleMedia BuyingMobileNZOnline MarketingOnline videoPublisherpublishersRightMediaRTBRTBSEASouth East Asia
ATS Sydney Keynote, Jay Stevens, Discusses The Rubicon Project In APAC & Its Relationship With The Region's Big Publishers
With ATS Sydney just two months away, Jay Stevens VP & GM, International at The Rubicon Project, and keynote for the day gives ExchangeWire APAC an overview of the platform offering in the APAC region – and details of key relationships with big publishers in APAC. Early bird tickets are now on sale. Be sure to get yours to avoid disappointment.
Can you give an overview of the [...]
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Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia
As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how their offering can help advertisers and agencies in the market.
Can you give an overview of MediaMath and its offering in Australia and the APAC region?
With the opening of our data center in Hong Kong, [...]
Tags Ad ExchangeAPACasiaAudience BuyingAustraliacyberagentDataDigital MarketingDisplayDoubleVerifyDSPevidonExchange NewsfacebookHong KongjapanlatencyMedia BuyingMediaMathMediaMath Socialmike peraltaMobileOnline MarketingRTBSEASingaporesocial gamingSouth East AsiasydneyTerminal OneTrading Desk