Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite a talking point throughout the day, no less than during the 'mobile' panel, where Mathieu Rostamkolei, vice president, Numbate was [...]

In-app advertising is big business and the proliferation of apps, mobile consumption, and targeting opportunities mean it’s a continually growing market. However, there are some schools of thought that if marketers really want to engage with their consumers, mobile web [...]

On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching Android Instant Apps – the ability to stream apps without them being downloaded to a device – and, in doing [...]

The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with Keith Winter (pictured below), COO, Opera Mediaworks about their position in the market, as well as the trends and opportunities [...]

The cookie may not be dead, but with smartphone consumption continually growing, mobile device IDs could reign supreme as the media landscape continues to converge. Leo Giel (pictured below), chief revenue officer, YouAppi, tells ExchangeWire that marketers should not ignore device [...]

ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how we make mobile work. Here, ExchangeWire recaps on the lively debate. Moderated by Ciaran O’Kane, CEO, ExchangeWire, the panel saw Alexandra [...]

It's well documented that advertising investment in mobile lags far behind consumer mobile usage. How can advertisers effectively navigate this space? ExchangeWire speaks with Jess Beldner Maurer, business development director, Flashtalking, about the growing opportunities that exist in mobile and [...]

Location-based marketing is becoming a crucial tool for marketers to remain competitive and ensure they can deliver a tailored, personalised brand message to engage consumers at that key point in time.  A new report released by Forbes Insights, in association with [...]

A recent IAB survey of marketers in the UK revealed that 50% use programmatic for buying mobile inventory. However, programmatic advertising on mobile is one of the least understood mobile topics, with almost 45% of respondents reporting having no or [...]

Q1: What trends are we seeing in the SE Asian mobile market? The mobile market is particularly exciting at the moment with the development of mobile Internet devices and its spread across South East Asia. In the month ending [...]