Latest Stories

• How AI is Changing the Ad Tech Industry Beyond Just Automation

  6 hours ago News

  

  Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs. Programmatic advertising has always been [...]

• Equativ Strengthens Sustainability Commitment with Global Ban on MFA Sites

  19 hours ago News

  

  Equativ, the leading independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all made-for-advertising (MFA) inventory across its global exchange, including both Equativ and Sharethrough platforms. The move is one facet of the company’s [...]

• Extime JCDecaux Airport & Displayce Show How Airport Live Triggering Boosts Contextual DOOH Campaigns in Airports

  20 hours ago News

  

  Extime JCDecaux Airport, offering advertisers and agencies high-quality, tailor-made media solutions at Paris Aéroport, and Displayce, the pioneering out-of-home (OOH) technology suite specialist, share the first results of their exclusive targeting solution, Airport Live Triggering. Six months after its launch, [...]

• 59A Expands its Advisory Board with the Appointment of Gerry D'Angelo

  20 hours ago News

  

  59A, a leading media technology company specialising in the creation, management, and continuous evolution of custom algorithms is excited to welcome Gerry D'Angelo to its advisory board team, strengthening our commitment to drive business outcomes for advertisers using advanced data [...]

• Kargo Achieves Official CarbonNeutral® Certification, Reflecting a Global Commitment to Sustainability

  21 hours ago News

  

  Kargo, the leading creative optimisation platform, has officially become one of the first ad tech agencies to be certified CarbonNeutral® after a year-long process. This marks a significant milestone in the company’s global sustainability journey - one rooted in accountability, [...]

• Spyrosoft Group Launches New Ad Tech & Martech Development Company

  22 hours ago News

  

  Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software. Spyrosoft Ad tech will specialise in designing and building advanced advertising [...]

• Nexxen Expands EMEA Sales Leadership with Lisa Kalyuzhny

  22 hours ago News

  

  Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (May 19th, 2025) announced the appointment of Lisa Kalyuzhny as vice president of sales, EMEA. Based in London, Kalyuzhny will be responsible for accelerating [...]

• Digest: DoubleVerify Sues Adalytics for Defamation; Advertisers Push Back Against Musk’s X Lawsuit

  24 hours ago News

  

  In today’s Digest, DoubleVerify files a defamation suit against Adalytics, advertisers respond to Elon Musk’s antitrust claims against X, Meta moves to dismiss the FTC’s monopoly case, and YouTube secures NFL Kickoff rights while expanding ad sales around major awards [...]

• Adsquare Appoints Rob Garber as Global VP Agency & Brands to Drive Global Commercial Growth

  1 day ago News

  

  Adsquare, the leading location intelligence platform for programmatic advertising, today (May 19th, 2025) announced the appointment of Rob Garber as global vice president, agency and brands. Garber, a commercial leader with 20+ years in digital advertising, will lead Adsquare’s global [...]

• ExchangeWire on WPP's GroupM Move, TV Upfronts and AI Copyright

  4 days ago Podcast

  

  In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising.  They discuss WPP's decision to rebrand GroupM to WPP Media, [...]