Latest Stories

• Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads for Addiction Lawsuits;  YouTube Tests 90-Second Unskippable Ads Amid CTV Push

  4 hours ago News

  

  In today’s Digest, we cover OpenAI quietly launching an Ads Manager, Meta removing ads recruiting plaintiffs in social media addiction lawsuits amid rising legal pressure, and YouTube denying plans for 90-second unskippable ads amid its CTV push.

• ExchangeWire on OpenAI Acquiring TBPN, Agentic AI in Publishing, and Netflix Price Hikes

  3 days ago Podcast

  

  The ExchangeWire team discuss OpenAI acquiring TBPN, CNNIC's move into agentic AI, and an Italian court ruling Netflix's price increases as illegal.

• The Importance of Confidence in an Unpredictable World

  3 days ago News

  

  Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at how agencies can help clients build confidence in decision-making.

• The Stack: Streaming Shake-Up

  3 days ago News

  

  This week, streaming platforms explored new frontiers, and major deals signalled shifting power dynamics across the entertainment industry. In today’s MadTech Daily, we cover Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and [...]

• Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads

  4 days ago News

  

  In today’s Digest we discuss a leadership shakeup at The Trade Desk as its CMO and other executives depart, BBC Studios rolling out an airline streaming platform, and Tesco Media pushing into video ads to blend storytelling with shoppable moments.

• Scaling Success: How AI is Reshaping Publisher Deals

  4 days ago News

  

  Peter Mason, illuma CEO, looks at how AI is reshaping publisher deals. He expands on how advertisers can find new audiences at scale, contextual AI, and the future of deal-making. As 2026 planning cycles accelerate, one pressure point remains front [...]

• Silverpush's Paul Briggs on Navigating YouTube and Using Contextual to Regain Visibility and Control

  5 days ago News

  

  Paul Briggs, managing director EMEA at contextual intelligence platform Silverpush, takes a dive into contextual. He expands on why video is the funnel, how advertisers can navigate complex user journeys on YouTube, and how brands can use contextual solutions to [...]

• Happydemics' Baptiste Graffin on Brand Building, Brand Lift, and Performance

  5 days ago Podcast

  

  Happydemics' Baptiste Graffin joins ExchangeWire CEO Rachel Smith to discuss brand building, brand lift, and performance in APAC.

• When Ad Tech Sprinkles Fairy Dust…

  5 days ago News

  

  Shirley is back, and this week's column looks at why sometimes special ingredients are there to drive the narrative, not the performance...

• Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets €55bn Takeover Bid; Netflix Launches Kids Gaming App

  5 days ago News

  

  In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value.We also look at Netflix launching a kids gaming app while an Italian [...]