Latest Stories

• GoWit x Goldbach: Powering the Future of Retail Media in Switzerland

  11 hours ago News

  

  GoWit, the leading commerce and retail media ad tech platform in the EMEA region, has partnered with Goldbach Group, the most established advertising sales house in Switzerland. This strategic alliance combines GoWit’s self-serve retail media technology with Goldbach’s deep regional expertise [...]

• Adnami and Digital Matter Partner to bring High Impact Advertising to the Baltics

  13 hours ago News

  

  Adnami, the attention-first ad tech company, is thrilled to announce the expansion of its successful partnership with Baltic sales house Digital Matter. This enhanced collaboration allows advertisers to access an even broader range of premium inventory across over 200 leading [...]

• DoubleVerify Uncovers ShadowBot Scheme Involving 35 Million Spoofed Mobile Devices

  15 hours ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (25 June, 2025) released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025 and [...]

• Pubstack Accelerates Global Expansion and Deepens UK Commitment with Appointment of Ronan Murphy as Country Manager

  16 hours ago News

  

  Pubstack, the leading monetisation management platform for digital publishers, announces the strategic appointment of Ronan Murphy as Country Manager for the United Kingdom. This appointment marks a significant step forward in Pubstack’s ongoing global expansion strategy while demonstrating the company's [...]

• Digest: US Court Backs Anthropic on AI Training Copyright; Japan FTC Penalises Dentsu Over Olympic Bids; Mobile Tops TV in UK Screen Habits

  17 hours ago News

  

  In today’s Digest, we discuss a US federal court backing Anthropic on an AI training copyright lawsuit, Japan’s FTC penalising Dentsu and others over Olympic bids, as well as  IPA’s TouchPoints data revealing mobile topping TV in UK consumers’ screen [...]

• South West and Scotland top UK holiday destinations this summer

  1 day ago News

  

  Staycations are set to prove hugely popular with British holidaymakers this summer, according to new readership data from Taboola. Recent and forecast heatwaves coupled with the cost-of-living crisis are driving UK holidaymakers to choose British destinations like Devon, Cornwall, and [...]

• MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation

  1 day ago News

  

  MGID, the global advertising platform, today (25 June, 2025) announces the release of CPA Tune. This powerful self-optimising system utilises machine learning to maximise conversions and efficiency at scale across native advertising campaigns. This launch follows the launch of MGID’s CTR Guard, [...]

• You Do You. AI Will Do the Rest.

  2 days ago News

  

  In her latest for ExchangeWire, columnist Shirley Marschall takes a look at why generative AI is flipping the script on advertising power… The digital ecosystem was built on a fundamental assumption: that marketers held the power. They owned the message, the [...]

• JWP Connatix Names Chris Maccaro as Chief Revenue Officer

  2 days ago News

  

  JWP Connatix, a leading video technology and monetisation platform, today announced that Chris Maccaro has joined the company as Chief Revenue Officer. In this new role, Maccaro will oversee global revenue strategy and execution across the company's suite of video technology and monetisation [...]

• Brainchild Creative Studio Partners with Mantis for Brand Suitability, Safety, and Contextual Solutions 

  2 days ago News

  

  Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, has announced a partnership with Brainchild Creative Studio, a specialist marketing agency for the music industry that combines cutting-edge marketing science, data-driven strategy, and behavioural insights to [...]