Latest Stories

• What Happens to the Funnel When AI Takes Over?

  23 hours ago News

  

  
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  Ciaran O'Kane has been sketching again. This time, he takes a look at the impact of AI and chatbots on the search landscape, and what that means for the marketing funnel... Despite a London Underground and DLR strike, we had over [...]

• Digest: Double-Digit Growth Ahead for Digital Ad spend; Alibaba Unveils Multimodal AI; eBay Moves to Buy Tise 

  24 hours ago News

  

  In today’s Digest, we discuss double-digit growth ahead for digital ad spend, Alibaba unveiling a multimodal AI, and eBay moving to buy Tise. 

• Decoding ALPHABET, One Letter At a Time

  1 day ago News

  

  In her latest column, Shirley Matschall takes aim at Google's umbrella company, acrostic style... Once the U.S. District Court ruled that Google didn’t have to sell its browser, it was only a matter of time before Gemini landed in Chrome. No [...]

• What Will the Advertising Industry Look Like in Five Years?

  2 days ago News

  

  Kate Scott-Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it might look like in 2030...

• Digest: Murdochs Tipped for TikTok Deal; Ad Giants Shift Climate Stance; Google’s Ad Tech Monopoly Trial Kicks Off

  2 days ago News

  

  In today’s Digest, we discuss the Murdochs being tipped for the TikTok deal, ad giants shifting their climate stance, Google’s ad tech monopoly trial kicking off, and Amazon facing a jury over Prime sign-ups.

• The Wires 2025: Categories Shortlist Revealed 

  3 days ago News

  

  The categories shortlist for the Wires 2025 is finally out. Who made the cut this year? 

• Digest: Google Adds Gemini to Chrome as AI Search Threatens Survival of Independent Publishers; UK Broadcaster Bosses Dismiss Merger Speculation

  3 days ago News

  

  In today’s Digest, we discuss Google adding Gemini to Chrome and striking a multi-year AI partnership with PayPal, AI search threatening the survival of independent publishers, and UK broadcaster bosses dismissing merger speculation.

• FirstPartyCapital’s Rich Ashton on Amazon and Google Misleading Advertisers, Amazon Joining Forces with Netflix, and the Latest Ad Tech M&A 

  6 days ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still, and Rich Ashton, managing partner at FirstPartyCapital.  They look at the US Federal Trade Commission launching an investigation into whether Amazon and Google [...]

• The Stack: Google Under Fire

  6 days ago News

  

  From court battles to copyright clashes, this week tested the limits of big tech’s dominance.In today’s MadTech Daily, we discuss Verve Group acquiring Captify, Meta Seeking AI content deals with media firms, and China dropping its Google antitrust case.

• The Next Frontier in Ad Tech Innovation: Exploring the 10 Millisecond Opportunity with Index Exchange’s John Tigg  

  7 days ago News

  

  John Tigg, senior vice president, buyer development at Index Exchange, discusses a new opportunity in ad tech brought about by a rapid increase in computational power. What does the advancement mean for advertisers? Can you expand on the new opportunity [...]