Latest Stories

• Axis Joins IAB Europe’s Transparency & Consent Framework

  1 month ago News

  

  Axis is proud to announce its approval as the new vendor in IAB Europe’s Transparency and Consent Framework (TCF) v2.2, reinforcing its commitment to data privacy, user choice, and industry best practices. Launched in April 2018, the TCF is a cross-industry [...]

• The AI Monetisation Dilemma: Beyond Keywords and Clicks

  1 month ago News

  

  In this article, Aaron Simpson, founder, Kindred, details how AI systems can be used effectively for monetisation, without compromising user experience. As AI tools like ChatGPT, Claude, and Meta AI evolve into full-fledged consumer assistants, they face a fundamental problem: how [...]

• Digest: UK Data Bill Passes Without AI Copyright Clause; UN Urges Ad Industry to Ditch Fossil Fuel Companies

  1 month ago News

  

  In today’s Digest, we discuss the UK Data bill passing without the AI Copyright clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a TV Outcomes Planner to support SMEs. UK Data Bill Passes Without [...]

• Silverpush Expands European Footprint with Presence in Seven Countries

  1 month ago News

  

  Silverpush, the contextual intelligence company, today (16th June, 2025) announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.  Since opening the Silverpush London headquarters [...]

• Videoelephant Takes Over Management & Distribution of EntrepreneurTV to Help Viewers Launch & Grow Their Businesses

  1 month ago News

  

  EntrepreneurTV, a FAST Channel based on the internationally known media brand, magazine, and content studio, will be moving its management and distribution to leading video solutions provider VideoElephant, whose FAST Managed Services also operates the USA Today FAST Channel.   VideoElephant will [...]

• Videoelephant Launches “CTV Everywhere” Extending the Power of Premium Video to Millions of Viewers on the Go

  1 month ago News

  

  VideoElephant, leading video solutions provider and one of the world’s largest libraries of premium, rights-cleared video, announces the expansion of its CTV OOH Network, called “CTV Everywhere”, bringing video to more out-of-home (OOH) viewers than ever.    The expansion extends the power [...]

• Black Enterprise Launches Fast Channel with VideoElephant as Operating Partner

  1 month ago News

  

  Black Enterprise, a black-owned multimedia company founded in 1970 that supports African American entrepreneurs and aspiring business owners with inspirational content, has launched a new FAST channel and engaged VideoElephant to manage it.   VideoElephant, the FAST managed service provider behind the [...]

• The HOOOP Collective & The GoodNet Partner to Launch India’s First ESG Media Index & Marketplace

  1 month ago News

  

  In an industry-first initiative, The HOOOP Collective, a marketing collective focused on sustainability and circular economy, has partnered with The GoodNet, a global ESG data company, to co-create India’s first ESG Media Index and marketplace; a country-specific framework and metrics [...]

• Pixels’ Alex Powell on WPP’s Woes, Publishers’ Social Referral Traffic and the Rise of Agency-SPP Partnerships

  1 month ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad tech, media, and marketing. They look at Mark Read's decision [...]

• The Stack: Ad Agency Wars 

  1 month ago News

  

  This week, the advertising landscape saw billion dollar media shifts, a brewing agency feud, and government regulation in the works.