Latest Stories

• Reed Smith's Nikki Bhargava on California's AB566 and Data Privacy in Ad Tech

  2 months ago Podcast

  

  In this special episode of the MadTech Podcast, ExchangeWire’s head of content John Still is joined by Nikki Bhargava, partner at Reed Smith LLP. They look at the California Consumer Privacy Act (CCPA) and the AB566 bill recently signed by governor [...]

• Ad Tech Innovation, or the Cat and the Laser Pointer

  2 months ago News

  

  In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The following story is based on true events. [...]

• Digest: Trump Threatens $1bn Lawsuit Against BBC; Major Podcast Push; Wikipedia Urges Responsible Use of its Content by AI

  2 months ago News

  

  In today’s Digest, we look at Trump threatening a USD$1bn lawsuit against the BBC over the editing of a Panorama broadcast, TikTok and iHeartMedia launching a podcast network to tap the creator economy, and Netflix eyeing original video podcasts. We [...]

• Transparency in CTV Advertising: What Buyers Are Asking For

  2 months ago News

  

  Clem Birdsall, sales director at Publica by IAS, examines transparency in CTV advertising, with a focus on what buyers are currently asking for.

• Beyond Impressions: Why Attention Will Drive Media Success in 2026

  2 months ago News

  

  Ben Foster, chief operating officer at The Kite Factory, looks at why the attention metric will drive success for advertisers next year. Attention has been a buzzword in the media industry for more than a while and, like most hot [...]

• Digest: Amazon Expands Global Reach with Bazaar App; OpenAI Proposes Teen Safety Standards; Daily Mail Sees up to 90% Traffic Drop from AI Overviews 

  2 months ago News

  

  In today’s Digest, we cover Amazon expanding its global reach with a low-cost Bazaar app, OpenAI proposing teen safety standards amid rising scrutiny, and Google’s AI Overviews disrupting traffic for the Daily Mail.

• Digest: Comcast in Talks to Buy ITV’s Broadcast Arm; Apple Nears $1bn Deal to Power Siri; EU to Weaken AI Act Amid Big Tech Pressure

  2 months ago News

  

  In today’s Digest, we cover Comcast in talks to buy ITV’s broadcast arm for £2bn, Apple nearing a USD$1bn deal to power a Siri overhaul with Google’s Gemini AI, and the EU weakening its landmark AI Act amid Big Tech [...]

• ExchangeWire on Big Tech’s Anticompetitive Behaviour, WPP’s Latest Partnership, and the DSP Wars 

  3 months ago Podcast

  

  In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree. They look at UK broadcasters' appeal to the government to stamp out big tech’s anticompetitive practices, WPP’s partnership with analytics [...]

• The Stack: AI in the Spotlight

  3 months ago News

  

  This week, AI faces lawsuits and security challenges as streaming giants chase billion-dollar milestones and media power plays reshape the screen. In today’s MadTech Daily, we discuss documents revealing Meta’s profits from scam ads, Netflix entering its third year of [...]

• The Browser Wars are Back, Baby!

  3 months ago News

  

  OpenAI have launched Atlas, Perplexity have launched Comet. The age of AI driven search is truly here and the fight is on for the future of the web. Harry Menear looks at the latest in the global browser wars. There has [...]