Latest Stories

• Harnessing the Power of UGC and Programmatic DOOH

  2 years ago News

  

  Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and leveraging programmatic technology to amplify user-generated content (UGC) on digital out of home (DOOH). In today's digital landscape, brands are constantly [...]

• Imagen Insights’ Jay Richards on Gen Z and Their Relationships with Tech and Social Media

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Jay Richards, co-founder of Imagen Insights, joins ExchangeWire CEO Rachel Smith and staff writer Hannah Dillon for an in-depth discussion on Gen Z. In this podcast, Richards, Smith, and Dillon explore the [...]

• The Stack: AI Firms Risk Falling Foul of Regulators; Criteo Fined €40m for GDPR Violations

  2 years ago News

  

  This week: research predicts an oncoming clash between AI firms and regulators, Criteo fined €40m (~£34.2m) in France...  Another tumultuous week for tech giants began with a report that firms developing AI could clash with regulators trying to control the nascent [...]

• The MadTech Sketch: Curation for the Ad Tech Nation

  2 years ago News

  

  In this week's MadTech Sketch, Ciarán O'Kane takes a look at curation and the opportunities it offers in the current ad tech landscape. Curation is not a new concept in ad tech. Ever since Dr Boris Mouzykantskii developed it for WPP [...]

• The Next Generation of Media Planning Tools for CPGs Will Come From Retailers

  2 years ago News

  

  In this specially contributed article from dunnhumby, Julie Jeancolas, global head of product, strategy & partnerships - retail media & personalisation, discusses the findings from their recent research on retail media, and how retailers can leverage powerful real-time insights to [...]

• Google Accused of Breaching Video Ad Deal Standards; NEAR & Alibaba Cloud Partner to Accelerate Web3 Adoption

  2 years ago News

  

  In today's ExchangeWire news digest: new research suggests Google breached its own standards for placing video advertisements on third-party websites; the NEAR Foundation collaborates with Alibaba Cloud to enhance Web3 adoption in Asia and the Middle East; and British households [...]

• Diversity, Authenticity, and Challenging Biases: ExchangeWire Joins Seedtag’s AdTech Heroes Podcast at Cannes

  2 years ago News

  

  At this year’s Cannes Lions festival, ExchangeWire was delighted to partner with Seedtag for a special episode of the company’s AdTech Heroes Podcast.  Streamed live from Stagwell’s Sport Beach, “Beyond the Labels: Breaking Stereotypes in Advertising” saw ExchangeWire CEO Rachel Smith [...]

• EU Digital Services Act Faces First Legal Challenge; AI-Generated Junk Sites Monetised by Programmatic Ads

  2 years ago News

  

  In today's ExchangeWire news digest: the EU's landmark Digital Services Act is challenged by retailer Zalanda; AI-generated made-for-advertising sites are pulling in money from programmatic ads; and HSBC now allows its customers to trade cryptocurrencies available on Hong Kong's stock [...]

• Criteo Fined €40m for GDPR Violations; YouTube Ventures into Online Games

  2 years ago News

  

  In today's ExchangeWire news digest: Criteo is issued a revised fine in France for GDPR violations; YouTube internally tests a new gaming feature; and Amazon ups its investment in India to USD$26bn (~£20bn). Criteo fined €40m over user targeting Tech giant Criteo [...]

• Will AI Help or Hinder Privacy?

  2 years ago News

  

  Since ChatGPT launched last November, interest in artificial intelligence has skyrocketed, with discourse around its potential impact on everything from healthcare to dating. Wherever artificial intelligence is being discussed, however, one overarching theme persists: privacy. AI systems need copious amounts of [...]