Latest Stories

• Opti Digital Partners with Prohaska Consulting to Drive North America Expansion

  12 months ago News

  

  Opti Digital, the European AdTech platform, has announced a strategic partnership with Prohaska Consulting, the award-winning global digital consultancy. This alliance aims to expand upon Opti Digital's initial entry in North America, following its official market entry last year. Opti Digital, [...]

• Azerion Appoints Roxanne Harley as Head of Growth UK

  12 months ago News

  

  Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the promotion of Roxanne Harley to Head of Growth in a role that will see her spearhead a new team that drives Azerion’s UK commercial growth initiatives.  [...]

• ExchangeWire on the Google-DOJ Trial, Axel Springer Breakup Talks and EU Privacy Breaches

  12 months ago Podcast

  

  On this team episode of the MadTech Podcast, Anne-Marie Sheedy is joined by Ciarán O'Kane and Mat Broughton to discuss the latest in the world of ad tech. They delve deep into the Google-DOJ trial, looking at how the case [...]

• The Stack: Latest Industry Scrutiny from Regulators 

  12 months ago News

  

  This week on The Stack: Latest Industry Scrutiny from Regulators; Omnicom's Growth Declines in APAC; Today's MadTech Daily This week’s digest news saw Apple’s ‘tap to pay’ antitrust case come to a close, with the European Commission (EC) accepting a set [...]

• New research by DoubleVerify indicates UK is underperforming in Brand Suitability

  12 months ago News

  

  DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, has revealed findings from its eighth annual DV Global Insights: 2024 Trends Report. The report reveals that the UK is lagging behind in terms of brand safety, [...]

• Parkdean Resorts & AUDIENCES are shortlisted for best Data-Driven Marketing campaign 2024 with Marketing Week

  12 months ago News

  

  UK holiday park operator is nominated for accelerating activation using first-party data. Parkdean Resorts is thrilled to be shortlisted for this prestigious award, having started their first-party data activation six months ago, this holiday park operator is going from strength [...]

• ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities

  12 months ago News

  

  ArcSpan, the next-generation publisher audience monetisation platform, and BeOp, the leader in conversational advertising solutions, are thrilled to announce a new strategic partnership. This collaboration marks a significant milestone in our mission to provide publishers with the most robust, automated [...]

• IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade 

  12 months ago News

  

  The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of the figures?  The future is looking bright for the UK’s [...]

• Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation 

  12 months ago News

  

  On today’s news digest: Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation  Omnicom reported 5.2% organic growth for Q2 2024, predominantly propelled by experiential (17.6% increase) as well as [...]

• AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units

  12 months ago News

  

  AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, has announced the beta release of its InGamePlay SDK 3.0. InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable [...]