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Opti Digital Partners with Prohaska Consulting to Drive North America Expansion
Opti Digital, the European AdTech platform, has announced a strategic partnership with Prohaska Consulting, the award-winning global digital consultancy. This alliance aims to expand upon Opti Digital's initial entry in North America, following its official market entry last year. Opti Digital, [...]
ExchangeWire on the Google-DOJ Trial, Axel Springer Breakup Talks and EU Privacy Breaches
On this team episode of the MadTech Podcast, Anne-Marie Sheedy is joined by Ciarán O'Kane and Mat Broughton to discuss the latest in the world of ad tech. They delve deep into the Google-DOJ trial, looking at how the case [...]
ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities
ArcSpan, the next-generation publisher audience monetisation platform, and BeOp, the leader in conversational advertising solutions, are thrilled to announce a new strategic partnership. This collaboration marks a significant milestone in our mission to provide publishers with the most robust, automated [...]
AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units
AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, has announced the beta release of its InGamePlay SDK 3.0. InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable [...]
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