The Stack: Netflix & WWE Strike Decade-Long Deal; Companies Prepare for Digital Markets Act 

This week, on the ExchangeWire Stack: Netflix & WWE Strike Decade-Long Deal; Amazon Reveals Ad Sponsorship Models for Prime Video; Companies Prepare for Digital Markets Act 

This week saw many updates in the SVOD and broadcasting landscapes. Netflix struck a deal with WWE to broadcast its weekly headline show Monday Night Raw for the next decade. 

Meanwhile, Amazon has been tempting advertisers over to Prime video: the streaming giant revealed its new ad sponsorship models that will be available once its ad-supported streaming tier goes live next week.  

A USD$10bn (£7.8bn) merger was also called off between Sony and Zee Entertainment – the deal would have brought together two of the largest broadcasters in India.  

With the Digital Marketers Act rolling out in Europe, companies are preparing to change the way they operate in the region. Meta announced a data privacy update this week, while Spotify outlined the changes we can expect to see on its platform from next month. 

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