Latest Stories

• Onetag Launches Industry's First AI Smart Curation Platform

  1 year ago News

  

  Leading programmatic advertising platform Onetag today, June 11th, 2024, announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs, and curation partners more accurately achieve their campaign objectives.  The Smart Curation platform [...]

• First-id Partners with Webedia Spain to Expand its Cookieless Media Network

  1 year ago News

  

  First-id, the first-party identification solution that is revolutionising the French market, is partnering with Webedia to position itself at the forefront of advertising innovation in the digital media sector. By integrating First-id, Webedia will be able to create its own Webedia [...]

• Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media

  1 year ago News

  

  On today’s news digest: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media Costco is the latest of many to reveal plans to build out an ad business. The retailer – which is [...]

• DanAds & Brand Metrics Join Forces to Transform Advertising with Advanced Brand Lift Insights

  1 year ago News

  

  DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data. This [...]

• Will Meta be Allowed to Train its AI on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill 

  1 year ago News

  

  On today’s news digest: Will Meta be Allowed to Train its AI Models on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill   Meta has been hit with 11 EU complaints over proposed changes which would [...]

• The Telegraph’s Karen Eccles on Publishers’ Print Revenue Decline, MFA Sites and Political Ads Moving Away From Microtargeting 

  1 year ago Podcast

  

  In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph. They delve into a publisher-focused conversation, exploring publishers’ decline in print revenue, how MFA’s are affecting the online publishing industry, and [...]

• The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses

  1 year ago News

  

  This week on The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses; ITN Safeguards Content Archive from AI; Today’s episode of the MadTech Daily  Early this week, we took a look at a report [...]

• AUDIENCES’ Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy

  1 year ago News

  

  In this interview, Rob McLaughlin, founder and CEO of AUDIENCES takes a look at the competitive advantage first-party data can provide, expanding on how both advertisers and publishers can capitalise on it. He also discusses how marketers can ensure they [...]

• What is the Future of Search? 

  1 year ago News

  

  AI has changed the world of search as we knew it. As the technology paves the way for further major updates to how we search, what are the ramifications for the ad tech industry?   A shapeshifting search landscape  AI-powered searching has opened [...]

• Revolutionising CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than Traditional Ads

  1 year ago News

  

  GumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, has released new data around superior attention measurement and engagement across GumGum’s Connected TV (CTV) ad unit, In-Video.  In-Video [...]