Latest Stories

• Nexxen Strengthens UK Presence with Strategic Commercial Hires

  1 year ago News

  

  Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), recently expanded its UK team, adding three new roles to its Commercial organisation. Specifically, Nexxen has hired Neil Cooke as enterprise sales director, Luc [...]

• Google’s £13.6bn Lawsuit Will Go To Trial; How is the Industry Making Advertising More Inclusive?  

  1 year ago News

  

  On today’s news digest: Google’s £13.6bn Lawsuit Will Go To Trial; How is the Industry Making Advertising More Inclusive?; OpenAI Employees Sign Open Warning Letter  It’s no surprise to the industry that Google continues to face legal troubles over its anti-competitive [...]

• Privacy Sandbox: What Happens Next?

  1 year ago News

  

  Cookie deprecation has once again been kicked down the road. So how are the industry preparing for the drawn-out demise? Is privacy still a priority? John Still asks an expert panel. So, cookie deprecation is no longer imminent. When Google announced [...]

• Conscious Media Partners with Greenbids to Enhance Performance & Cut Carbon Impact

  1 year ago News

  

  Conscious Media, the sustainable digital media partner for brands in the MENA region, announced an exclusive collaboration with Greenbids, a pioneering tech company established in 2022. Greenbids has developed cutting-edge technology leveraging machine learning (ML) and artificial intelligence (AI) to [...]

• Instagram Tests Unskippable Video Ads; Ericsson to Collapse Ad Division; ITN Strikes Deal to Safeguard Content from AI 

  1 year ago News

  

  On today’s news digest: Instagram Tests Unskippable Video Ads; Ericsson to Collapse Ad Division; ITN Strikes Deal to Safeguard Content from AI  To the dismay of those subjected to the testing, Instagram has been trialling a new ad format which forces [...]

• PubMatic Announces Promotion of Frankie Warne to Senior Director, Advertiser Solutions, UK 

  1 year ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (June 4th, 2024) announced that Frankie Warne has been promoted to the position of senior director, advertiser solutions, UK. In this new role, Frankie Warne will be [...]

• OpenX Announces International Expansion of TV by OpenX Alongside US Enhancements

  1 year ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (June 4th, 2024)  announced the international expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain, and the United Kingdom. In parallel, OpenX is enhancing TV [...]

• Prisma Media Solutions Experience of the Unique Identifier Solution: First-id

  1 year ago News

  

  Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For 2 years, our teams have been testing the main alternatives to the end of third-party cookies, including ID5, UTIQ, EUID, RampID, and First-id, in order to [...]

• Broadcasters Trading Ad Airtime for Advertisers’ Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Processor

  1 year ago News

  

  On today’s news digest: Broadcasters Trading Airtime for Advertisers’ Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Processor UK broadcasters including ITV and Channel 4 have been trading ad airtime for shares. In order to deal with [...]

• Kevel Named to Newsweek’s List of the Top 100 Global Most Loved Workplaces for 2024

  1 year ago News

  

  Kevel has ranked #13 on Newsweek’sTop 100 Global Most Loved Workplaces® list for 2024. This is the 2nd annual Top 100 Global Most Loved Workplaces® list in collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research [...]