Latest Stories

• Clicks & shifts: Yahoo Study Reveals Daily Habits & Perceptions Towards Mobile Apps & Digital Services in Singapore

  1 year ago News

  

  Clicks and Shifts: Yahoo Singapore Digital Study, delved deep into the daily habits and perceptions of 1,500 users in Singapore towards mobile apps and digital services, revealing intriguing insights into the digital landscape and potential societal concerns. Findings from the study [...]

• The Stack: ITVX Reports Record Quarter; Google Settles Incognito Lawsuit; Musicians Take a Stand Against Irresponsible AI Music Generation Tools 

  1 year ago News

  

  This week on The Stack: ITVX Reports Record Quarter; Google Settles Incognito Lawsuit; Musicians Take a Stand Against Irresponsible AI Music Generation Tools  Our digest news this week featured several video related updates. Disney launched on Hulu+ in the US under [...]

• LG Ads Research: 7 in 10 CTV Users Prefer Streaming Free Ad-Supported Streaming TV

  1 year ago News

  

  Sixty nine per cent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications. That’s according to a [...]

• ArcSpan Releases "Identifier Audit" to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes

  1 year ago News

  

  ArcSpan Technologies, the innovative publisher audience data monetisation company, announced today (April 4th, 2024) the release of AMS “Identifier Audit” dashboards. Available within ArcSpan’s AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won [...]

• AdPlayer.Pro Outstream Video Ad Tech Provider Introduces New Programmatic Features

  1 year ago News

  

  AdPlayer.Pro, a leading out-stream video ad tech solutions provider, has released another round of programmatic auction upgrades, enhancing its video ad serving platform. As stated in the official company’s announcement, the new real-time auction features, termed "Performance-Based Waterfall," empower users to [...]

• Proveedor de tecnología de publicidad en vídeo outstream AdPlayer.Pro presenta nuevas funciones programáticas

  1 year ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad en vídeo outstream, ha lanzado actualizaciones de subasta programática, mejorando su plataforma publicitaria de vídeo. Como se indica en el anuncio oficial de la compañía, las nuevas funciones de subasta en tiempo [...]

• UK & US Enter AI Safety Partnership; Musicians Sign Open Letter Against Irresponsible AI; ITVX Announces Record Quarter

  1 year ago News

  

  On today’s news digest: UK & US Enter Formal AI Safety Partnership; Musicians Sign Open Letter Against Irresponsible AI; ITVX Announces Record Quarter Amid growing concerns around AI’s potential risks, the UK and US have announced a partnership on the science [...]

• Privacy Sandbox and the Countdown to Cookieless

  1 year ago News

  

  We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until autumn 2024. In that time, Google’s Privacy Sandbox, the final phase [...]

• The MadTech Podcast Special: Geradin Partners' Damien Geradin on the Digital Markets Act (DMA)

  1 year ago Podcast

  

  In this episode of The MadTech Podcast Special, Geradin Partners' founding partner Damien Geradin joins ExchangeWire research lead Mat Broughton and CSO Ciaran O'Kane to discuss the EU Digital Markets Act (DMA) and its potential implications on the advertising technology [...]

• Mint Accelera Lo Sviluppo Internazionale e Conferma La Leadership Nel Mercato Enterprise Software per L’ Advertising Resource Management

  1 year ago News

  

  MINT, SaaS company internazionale leader nell’ Advertising Resource Management, conferma nel 2023 una crescita record con un aumento del +40% dei ricavi rispetto all’anno precedente e un significativo incremento del numero dei propri clienti, pari al +70%, attivi in differenti [...]