Latest Stories

• ExchangeWire on Facebook's Publisher Monetisation and Banijay's Potential ITV Tie-up

  1 month ago Podcast

  

  In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce.  They look at Banijay Group’s interest in ITV, publishers seeing referral traffic spike [...]

• Google and the Ad Tech Butterfly Effect

  2 months ago News

  

  In her latest column, ad tech expert Shirley Marschall looks at the power of Google, and why the industry still dances to the tunes coming out of Mountain View... How exhausting it must be to be the “most loved” and “most [...]

• The Stack: Chatbots, Commerce, and Competition

  2 months ago News

  

  This week, AI and e-commerce collided in fresh and fascinating ways. In today’s MadTech Daily, we discuss Mark Zuckerberg’s plans for the new Meta AI app, the latest between Epic Games and Apple, as well as Microsoft’s earnings for Q1 [...]

• the 7Stars’ Adam Chugg on Brand Safety, Shifts in Meta’s Moderation and Social Strategy 

  2 months ago Podcast

  

  In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.  Chugg discusses:  The current state of social media New policies shaping the social [...]

• PubMatic & Overtone Partner to Power the Open Internet with Contextual Intelligence

  2 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (May 1st, 2025) announced a partnership with Overtone, a contextual intelligence partner redefining digital relevance for brands from a human perspective. The partnership sets a new [...]

• Taboola Partners with Samsung to Power News Recommendations on More Samsung Devices Globally

  2 months ago News

  

  Taboola has announced it has reached a new partnership with Samsung to serve news recommendations on Samsung devices and news channels.  Under this new multi-year relationship, Taboola will power news recommendations on Samsung News, the popular news application found on millions of [...]

• Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

  2 months ago News

  

  In today’s Digest, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest revenue figures. Meta Launches new AI App Meta has unveiled a stand-alone AI assistant app, offering users direct access to Meta AI outside [...]

• Azerion UK Partners with AudienceProject to Offer Independent Audience Measurement for CTV & OLV Advertising

  2 months ago News

  

  Digital advertising platform Azerion UK has entered a strategic partnership with cross-media measurement provider AudienceProject to bolster its omnichannel evaluation capabilities with independent audience measurement. The agreement covers connected TV (CTV) and online video (OLV) advertising, including campaigns on YouTube, [...]

• First-id & Implicit Combine the Strength of Médiamétrie’s Internet Panel with the Power of Deterministic Identifiers

  2 months ago News

  

  Implcit, a specialist in advertising statistics and artificial intelligence (AI), and First-id, a key player in deterministic identification, announce their groundbreaking alliance. This partnership aims to address major challenges faced by advertising stakeholders: accurately reaching the right audiences across all [...]

• Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape

  2 months ago News

  

  In today’s Digest, we cover ChatGPT’s expansion with new shopping features and a partnership, IAB’s digital video projection, and how e-commerce platforms are adjusting to new tariffs. ChatGPT Expands with New Shopping Features and Partnership OpenAI has rolled out a series of online [...]