Latest Stories

• Beyond the Buzzwords: Strategic Predictions for Programmatic in 2026

  5 months ago News

  

  As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic...

• Digest: More Brits Use YouTube than Google Search; Tencent Drops Out of Paramount’s Warner Bros Bid; Cadent Acquires VuePlanner

  5 months ago News

  

  In today’s Digest, we look at newly released figures from Ofcom, Tencent dropping out of Paramount’s Warner Bros bid over US regulatory fears, and Cadent acquiring YouTube ad firm VuePlanner.

• "Commercial opportunities don’t get bigger than this": Lotame on the 2026 FIFA World Cup

  5 months ago News

  

  In this Q&A with Christopher Hogg, CRO of Lotame, we discuss the opportunities for brands and marketers around the 2026 FIFA World Cup - set to be a massive global event.

• Agentic Shopping, Wall-E, and What Women Want...

  5 months ago News

  

  In this week's column, Shirley Marschall looks at the agentic AI 'solve' for shopping, and the danger of losing some of the purchase journey's moments of magic...

• Digest: Google Denies 2026 Ads Plan for Gemini; EU Probes Google’s AI Overviews; Uber Launches Ad Insights Platform

  5 months ago News

  

  In today’s Digest, we cover Google denying a 2026 ads plan for Gemini, the EU probing Google’s AI search summaries, and Uber turning rider and delivery data into ad insights.

• AI and Programmatic: The Agentic Age?

  5 months ago News

  

  In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026….

• Digest: Paramount to Gazump Netflix?! New Meta AI Content Deals; Open-Source AI Hits 30% of Global Usage

  5 months ago News

  

  In today’s Digest, we cover Paramount’s late bid for Warner; Meta securing a series of AI content deals, and China’s open-source AI reaching 30% of global usage.

• The Retail Media Rush: What’s in Store for 2026? 

  5 months ago News

  

  As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.  As we progress through Q4, it’s the season [...]

• Digest: Netflix to Acquire Warner Bros Discovery; X Hit with €120m EU Penalty; UK Eyes Tougher Laws for AI Chatbots

  5 months ago News

  

  In today’s MadTech Daily, we discuss Netflix progressing to exclusive talks to acquire Warner Bros Discovery’s streaming and Hollywood studio business, X being hit with a €120m EU penalty, and the UK eyeing tougher laws for AI chatbots.

• T&P’s Shula Sinclair on Meta’s Scam Ads, AI-Driven Retail Growth, and Older Influencer Audiences

  5 months ago Podcast

  

  Shula Sinclair, CSO at T&P, joins ExchangeWire to discuss Meta’s fraudulent ads, AI-driven retail growth, and the influencer landscape.