Latest Stories

• The Stack: Major updates in Tech and Media

  7 months ago News

  

  This week, the tech world continued its pivot to AI, while legal and creative sectors pushed back. In today’s MadTech Daily, we cover Microsoft Advertising’s decision to close Xandr DSP, the EU’s ruling of tracking-based advertising practices employed by tech [...]

• Women in Ad Tech: Is the Industry Inclusive Enough? 

  7 months ago News

  

  We examine women’s current position in the ad tech sector, focusing on the rolling back of DEI initiatives, the importance of flexible working arrangements, and powerful personal actions.  The tech industry is not known for being diverse. Who first comes to [...]

• Digest: Fox announces ‘Fox One’ Streaming Service Ahead of NFL Season; Google Tests ‘AI Mode’ Button in Place of ‘I’m Feeling Lucky’

  7 months ago News

  

  In today’s Digest, we cover Fox’s announcement of its upcoming streaming service ‘Fox One’ ahead of NFL season, Google’s test of ‘AI Mode’ to replace the ‘I’m Feeling Lucky’ button, and a new report from Credos highlighting how advertising investment [...]

• Wolt Ads’ Catalina Salazar on E-Commerce Shifts, Strategies Driving Retail Media Success and the Evolving Delivery Market 

  7 months ago Podcast

  

  In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Catalina Salazar, global head of Wolt Ads for a discussion all about retail media and e-commerce.  Salazar expands on: The current state of retail media and e-commerce/key shifts shaping [...]

• Don’t Use Ad Tech to Track Me. Use it to Adapt to Me.

  7 months ago News

  

  In her latest column, ad tech expert Shirley Marschall takes a look at the old promise of perfect targeting, and why it really needs to be done better... Digital advertising has always chased the promise of perfect targeting. First came cookies: [...]

• ATS Singapore 2025: A First Glance at This Year’s Topics

  7 months ago News

  

  As the fourteenth ATS Singapore approaches, we give you a first glance at this year’s biggest topics, from retail media to attention.    With ATS Singapore in just two months, we give you a first glance into some of the event’s hottest [...]

• Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

  7 months ago News

  

  In today’s Digest, we cover the IAB and MRC’s release of draft guidelines for attention measurement, Frasers Group’s launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates. IAB and [...]

• From Risk to Reward: Navigating Brand Safety in 2025

  7 months ago News

  

  "Advertisers will simply never know what their campaign could have achieved" - in this op-ed, Tom Pickworth, Director of Technical Operations, Commercial, Mail Metro Media joins us to look at the brand safety discussion, and why advertisers are still shying [...]

• Digest: Google Pays $1.4bn in Texas Privacy Lawsuits Settlement; UK Creatives Urge Starmer to Reconsider AI Copyright Plans

  7 months ago News

  

  In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK creatives urge Prime Minister Starmer to rethink proposed AI copyright reforms, and OpenAI and Microsoft renegotiate terms to pave the way for an initial public [...]

• Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

  7 months ago News

  

  In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads begins testing video ads. Ireland pushes for Big Tech to Vet Financial Ads  Ireland is leading a push within the European Union [...]