Latest Stories

• Zoom Media UK Partners with VIOOH to Expand Programmatic DOOH Footprint Across Gyms & Health Clubs

  3 months ago News

  

  Today, (April 15th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs [...]

• Vevo Partners with Experian to Enhance its Ad Targeting in the UK

  3 months ago News

  

  Vevo, the world’s leading music video network, has announced a new partnership with Experian, the global data and technology company, to strengthen audience targeting capabilities across Vevo’s distribution, including YouTube and FAST (free ad-supported streaming television) services, such as Samsung [...]

• Digest: Meta's Antitrust Trial over Social Media Dominance Kicks Off; US Tariff Exemptions for Electronics

  3 months ago News

  

  In today’s digest, we cover Meta’s landmark antitrust trial over its acquisitions of Instagram and WhatsApp, Trump’s new tariffs, and Havas’ strong Q1 performance. Meta’s Antitrust Trial over Social Media Dominance Begins Meta’s antitrust trial over its social media dominance began on [...]

• Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists

  3 months ago News

  

  Zefr, the global leader in brand suitability technology for social platforms, in partnership with TikTok announced today (April 14th, 2025) the global availability of Exclusion Lists for TikTok, powering the industry’s most advanced AI-driven suitability controls on the platform. Through [...]

• MarkApp Announces Strategic Partnership with Sovrn

  3 months ago News

  

  MarkApp, the independent programmatic exchange and contextual media agency, today (April 14th, 2025) announced a new partnership with Sovrn, a leader in publisher monetisation, commerce solutions, and privacy-safe audience targeting. Through this partnership, MarkApp will enhance its value proposition by [...]

• VIOOH Ranks #1 in Martech 50 2025

  3 months ago News

  

  Today, (April 14th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has secured first place in the Martech 50 ranking for 2025, a leap of one place since last year and thirteen places since 2023 [...]

• Digest: The Trade Desk faces two Privacy Lawsuits; OpenAI Reduces Model Safety Testing Time

  3 months ago News

  

  In today’s digest, we explore lawsuits filed against The Trade Desk over alleged consumer privacy violations, growing concerns around OpenAI’s reduced AI model safety testing, and how a lack of customer-centric focus is costing creative agencies. The Trade Desk Faces Two [...]

• Yahoo Academy 2025 Culminates with High-Stakes Pitch-Off for Australian Charity 'Musicians Making a Difference

  3 months ago News

  

  Yahoo’s 14th annual Yahoo Academy program has come to a close, culminating in a high-stakes Pitch-Off event for Australian youth charity Musicians Making A Difference (MMAD).  Thirty emerging leaders from across the Australian and Singapore media and marketing industry responded to [...]

• The Stack: Plenty of Lawsuits and Platform Innovations

  3 months ago News

  

  This week, we recap platform innovation, legal shake ups, and evolving ad strategies shaping the digital media landscape. Today’s MadTech covers Meta’s Trial With Instagram, increased energy demands from AI datacentres, and price hikes by Chinese sellers on Amazon After a [...]

• Publicis Singapore’s Ci En Lee on TikTok’s US Fate amid Trump’s Tariffs, 'Woke' Marketing, and DeepSeek’s Position in the AI Race  

  3 months ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ci En Lee, media strategist at Publicis Singapore to discuss the latest in the ad tech and marketing landscapes.  They examine [...]