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Invibes revoluciona el impacto publicitario digital con la hiperpersonalización Gen-IA
Invibes Advertising (Invibes), líder en innovación publicitaria digital, está revolucionando las soluciones ‘convencionales’ a través de la hiperpersonalización GenIA, aprovechando los modelos avanzados de lenguaje LLM (Large Language Models) y los formatos exclusivos in-feed para potenciar la interacción y el [...]
R/GA’s Ryan Wareham on How the Agency Landscape is Evolving
In this podcast special, ExchangeWire’s head of content John Still is joined by Ryan Wareham, SVP managing director EMEA at R/GA, to discuss how the agency landscape is evolving. Wareham expands on: The recent shifts that have taken place in the agency [...]
BCU & Covatic Set New Benchmark in AI Cybersecurity Research
Birmingham City University (BCU), in partnership with Covatic, has unveiled groundbreaking research to protect AI models from cyber threats. AI models are now integral to high-stakes industries like healthcare and autonomous vehicles. These systems exhibit high accuracy in analysing images, often [...]
Invibes Enthüllt die Zukunft der Werbewirkung mit GenAI-Hyper-Personalisierung
Invibes Advertising (Invibes), ein führendes Unternehmen in der digitalen Werbeinnovation, revolutioniert die digitale Werbung mit GenAI-Hyper-Personalisierung – unter Nutzung fortschrittlicher Große Sprachmodelle (LLMs) und exklusiver In-Feed-Formate, um unvergleichliches Engagement, Markenimpact und Geschäftsergebnisse zu erzielen. Diese Lösung der nächsten Generation ermöglicht [...]
Digest: Court Rejects UK Gov’s Request for Secret Hearing in Apple Data Case; Spotify Unveils New Ad Tools
Today’s digest looks at a court rejection of the UK Government’s petition to keep its Apple backdoor data demand secret, Spotify’s new ad tools and the White House’s direction for federal agencies to appoint AI leaders and develop strategies. UK Court [...]
Growing for Growth; Azerion UK Expands Commercial Team with Three New Hires
Digital advertising platform Azerion UK has made three new hires to its commercial growth team as it continues to focus on expanding its business operations. Marco Perin joins the company as growth and strategy director following several roles at Nano Interactive. [...]
Invibes Unveils the Future of Ad Impact with GenAI Hyper-Personalisation
Invibes Advertising (Invibes), a leader in digital advertising innovation, is revolutionising digital advertising with GenAI Hyper-Personalisation—leveraging advanced large language models (LLMs) and exclusive in-feed formats to drive unmatched engagement, brand impact, and business outcomes. This next-generation solution empowers brands to [...]
Brand Safety in the AI Age
In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research lead Mat Broughton examines the current state of brand safety, and the potential role AI will play in its future [...]
Werbeplattform gegen Signalverlust: Ad-Tech-Spezialist Ogury launcht Ogury One
Ogury, der führende Anbieter für Personified Advertising, gibt heute den Start seiner neuen Kundenplattform bekannt. Ogury One wurde für Marken und Agenturen entwickelt und ermöglicht es Nutzenden, die Personified-Advertising-Technologie des AdTech-Spezialisten vollumfänglich zu nutzen. Die Werbebranche sieht sich zunehmend davon herausgefordert, [...]
Ogury lancia Ogury One: una nuova piattaforma pubblicitaria per affrontare la perdita di segnale
Ogury, leader nelle soluzioni di advertising basate sulla privacy e alimentate da dati esclusivi e membro di IAB Italia, annuncia il lancio di Ogury One, la nuova piattaforma progettata per brand e centri media che consente di sfruttare appieno la [...]
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