Latest Stories

• Digest: Arc Browser Maker to Be Acquired; Apple Prepares Siri Search Tool while OpenAI Plans AI Hiring Platform; Smartphones Push Streaming Past Linear TV in Germany

  8 months ago News

  

  In today’s Digest, we discuss the Arc browser maker being acquired, Apple preparing a Siri search tool, OpenAI launching an AI hiring platform, and smartphones pushing streaming past linear TV in Germany.

• ExchangeWire on Google Dodging Divestiture and a Preview of ATS London 2025 

  8 months ago Podcast

  

  In this team episode of the MadTech Podcast, editor Aimee Newell Tarín is joined by CEO Rachel Smith, and research lead Mat Broughton.  They discuss the latest news from this week surrounding Google's antitrust search case, looking at whether the changes [...]

• The Stack: Legal Wins and Digital Shifts

  8 months ago News

  

  It’s been a big week in ad tech; tech giants faced regulators, media firms scaled up, while AI hit new speeds. In today’s Madtech Daily, we cover Google facing a USD$425m privacy payout and a USD$381m fine in France over [...]

• Digest: Google Avoids Chrome Sell-Off; Disney to Pay $10M to Settle FTC Kids’ Privacy Case; Singapore Warns Meta to Curb Scams 

  8 months ago News

  

  In today’s Digest, we cover Google avoiding the sell-off of Chrome in its search antitrust trial, Disney agreeing to pay $10m to settle the FTC kids’ privacy case, and Singapore warning Meta to curb scams or face a fine.

• Ad Tech in MENA - Growth and Challenges Ahead

  8 months ago News

  

  Mark Smith takes a look at the development of ad tech across the MENA region, and why predictions of growth seem well founded… 

• MadTech Sketch: The Unbundling of the Ad Tech Stack

  8 months ago News

  

  In this MadTech Sketch, Ciaran O'Kane outlines fundamental changes across the ad tech stack, amounting to the unbundling of core elements across the supply chain. The dog days of Summer are over. European ad tech emerges from its slumber, readying itself [...]

• A Preview of ATS London 2025: What to Expect Next Week 

  8 months ago News

  

  We run you through what you can expect from ExchangeWire’s ATS London event on 9th September… ATS London is finally arriving: next Tuesday, ExchangeWire returns to the Queen Elizabeth II Centre for a day brimming with everything ad tech. Discussions will [...]

• Me, Myself, and (A)I: Voice, Attention, and the Sonic Ad Economy

  8 months ago News

  

  In her latest ExchangeWire column, Shirley Marschall charts the evolution of audio from ringtones from a loud blue frog, to a potential future of algorithmically curated AI assistants. Sound is an interesting creature, trapped somewhere between “avoid at all costs” and [...]

• Digest: Empower Acquires Ocean Media; TV Networks Rally to Scrap Broadcast Tax; China Enforces Mandatory AI Content Labelling 

  8 months ago News

  

  In today’s Digest, we cover Empower acquiring Ocean Media, TV Networks rallying in Canberra to scrap broadcast tax, and China enforcing mandatory AI content labelling.

• Azerion's Roxanne Harley on Fragmentation Fatigue, the Four Omnichannel Disciplines and Activation in Action

  8 months ago News

  

  Roxanne Harley, head of growth at Azerion UK, expands on the biggest challenges advertisers are facing this year, focusing on fragmentation. She examines what's needed to make omnichannel campaigns work, and details how unified activation in action can look. What [...]