Latest Stories

• Digest: Paramount-Skydance Plans Warner Bros. Discovery Bid; FTC Investigates AI Chatbots, France Eyes TikTok Inquiry; Microsoft Endorses OpenAI’s For-Profit Move

  8 months ago News

  

  In today’s Digest, we discuss Paramount-Skydance planning a bid for Warner Bros. Discovery, the FTC investigating AI chatbots and France eyeing a TikTok inquiry. We also cover Microsoft endorsing OpenAI’s for-profit move.

• Agentic AI: Is it Ready to Run the Show?

  8 months ago News

  

  Agentic AI is the new buzzword. The ad industry is embracing the technology, which goes a step further than generative AI, able to autonomously handle complex decision-making. But is it actually ready to run the show? The year of agentic [...]

• ExchangeWire on Google’s EU Fine & PubMatic Lawsuit and ATS London 2025 Highlights

  8 months ago Podcast

  

  ExchangeWire discuss the latest on Google, including its fine from the EU and PubMatic's lawsuit, and their highlights from ATS London 2025. 

• The Stack: Battles in Big Tech

  8 months ago News

  

  This week’s stories spotlight a week of fierce competition from regulators, challenging Big Tech on safety, to media giants battling  AI companies in  court. In today’s MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK [...]

• Digest: Minute Media Buys VideoVerse; Europe Mulls Under-16 Social Media Ban as Meta Faces Claims of Burying Child Safety Research; Meta & TikTok Win Challenge to EU Tech Fees

  8 months ago News

  

  In today’s Digest, we discuss Minute Media buying VideoVerse, Europe mulling an under-16 social media ban as Meta faces claims of burying child safety research, and Meta and TikTok winning a challenge to EU tech fees.

• Brand Safety: When Ad Dollars Fear Headlines, Not Harm

  8 months ago News

  

  In this column for ExchangeWire, Shirley Marschall grapples with the brand safety quandary, and how AI technology could be leading the industry down the path of weaponised addiction. We need to talk about brand safety. No, we actually need to rethink [...]

• Digest: PubMatic Sues Google over Monopoly; Magnite Acquires streamr.ai; YouTube Breaks Live-Stream Record with NFL Game 

  8 months ago News

  

  In today’s Digest, we cover PubMatic suing Google over its advertising monopoly, Magnite acquiring streamr.ai, and YouTube breaking its live-stream record with an NFL game. 

• Digest: Google Hit With €2.95bn EU Fine; AI Under Fire; Roblox Adds TikTok Style Video Feed and Tightens Age Checks

  8 months ago News

  

  In today’s Digest, we discuss Google being hit with €2.95bn EU fine, Anthropic’s class action payout, and Midjourney’s DC image lawsuit. We also discuss Roblox adding a video feed, AI tools, and tightening age checks.

• The Wires 2025: Shortlists Revealed

  8 months ago News

  

  Who has made the shortlist for The Wires’ Ad Tech Personality of the Year and Ad Tech Rising Star awards this year? We reveal all below…  Autumn is finally upon us, and the change of season signals the coming of the [...]

• Kathryn Bean of Miroma Founders Network on How Advertisers can use TV Fragmentation to their Advantage

  8 months ago Podcast

  

  In this MadTech Podcast special episode, ExchangeWire editor Aimee Newell Tarín is joined by Kathryn Bean, media planning lead at Miroma Founders Network, to discuss TV fragmentation. Bean expands on:  The current fragmentation of the TV landscape  The biggest challenges advertisers are facing [...]