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The Future of Publisher Monetisation: Q&A with Shez Iqbal, Criteo
In this Q&A written exclusively for ExchangeWire, Shez Iqbal, Director of Publisher Partnerships, Northern Europe at Criteo, discusses the key challenges facing publishers, the increasing adoption of alternative ID solutions, and how addressability has impacted publishers' monetisation strategies. What are publishers’ main points of focus, [...]
PilotTV Media has Selected Hivestack as its Supply Side Platform (SSP) for Programmatic Buyers in Taiwan
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today(11th May, 2022) announced a partnership with PilotTV Media, Taiwan’s leading digital signage operator and digital out-of-home (DOOH) media provider. Through this partnership, PilotTV will integrate [...]
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