Latest Stories

• Snap Preps Subscription Service Snapchat Plus; Bitcoin Struggles To Stay Above USD$20k Threshold

  3 years ago News

  

  In today's ExchangeWire news digest: Snap runs internal tests for a new paid subscription service, Snapchat Plus; Bitcoin inches past the USD$20,000 (£16,335.6) threshold after sinking to USD$17,592 (£14,368.8); and Cloudflare fixes an international outage that took numerous sites offline.   Snap [...]

• Good-Loop & Scope3 Partnership Provides Marketers With Tools to Decarbonise Entire Programmatic Supply Chain

  3 years ago News

  

  Global ad tech platform Good-Loop today announced it has partnered with Scope3, the source of truth for supply chain emissions data, in a deal that enables digital marketers to easily measure, offset and reduce the entire, end-to-end carbon footprint of [...]

• Hivestack Launches North Asia’s First Programmatic Digital Out-of-Home (DOOH) Campaign in the USA

  3 years ago News

  

  June 21st, 2022 - Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company has announced the first cross-border programmatic DOOH campaign from North Asia into the USA via open exchange through the Hivestack DSP. The campaign [...]

• Musk Sued Over Dogecoin Pyramid Scheme; Canada Clamps Down on Businesses' Use of Data & AI

  3 years ago News

  

  In today's ExchangeWire news digest: Tesla-boss Elon Musk faces legal action over claims he ran a pyramid scheme to manipulate the value of Dogecoin; Canada introduces a new bill to protect citizens' privacy; and messaging service Telegram launches a new [...]

• Asiaray Media Group Extends Partnership with Hivestack in Mainland China

  3 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company today (June 20th, 2022) announced an extension to its partnership with Asiaray Media Group Limited, an outstanding out-of-home (OOH) media company with a strategic focus on mega transport [...]

• Leveraging AI with Contextual: Q&A with Seedtag

  3 years ago News

  

  In this exclusive Q&A, Jorge Poyatos and Albert Nieto, co-CEOs and co-founders of Seedtag, discuss their recent acquisition of KMTX and how AI is being used to address challenges within contextual advertising. What were the key drivers behind the decision to [...]

• JCDecaux UK Launches Programmatic DOOH at Heathrow Airport

  3 years ago News

  

  JCDecaux UK, a leading provider of programmatic digital out-of-home (prDOOH) advertising solutions for brands and agencies, has introduced programmatic buying capabilities to all advertising sites at Heathrow enabling digital advertisers to reach millions of passengers in this premium, sought-after environment.   Programmatic [...]

• David Reeves is Appointed to Bidstack Board as Chairman Designate

  3 years ago News

  

  Bidstack, the leading in-game advertising platform, has announced the appointment of David Reeves to its Board as Chairman Designate.  David has over 30 years’ global experience in senior management roles within multinational companies across the video games industry. He launched Sony [...]

• Quantcast Launches Brand Advertising Solutions to Maximise the Impact of Every Marketing Dollar

  3 years ago News

  

  Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display [...]

• Google Engineer Claims Chatbot is Sentient; YouTube Lambasted Over Bitcoin Scams

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google suspends an employee who claims a chatbot developed by the company has become sentient; YouTube is criticised [...]