Latest Stories

• Clinch & Neustar Expand Partnership to Enhance Attribution with Real-time Engagement Data

  3 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, today (May 24th 2022) announced an expanded partnership with Neustar, a TransUnion company, to provide advertisers with a unique and more [...]

• Silverbullet Transforms Heineken Brazil’s First-Party Data Strategy to Unlock Millions of Consumer Records

  3 years ago News

  

  Silverbullet, today (23rd May) announces the successful year-one results it has delivered for the leading pub, cider, and beer company, Heineken Brazil. Silverbullet has supported the brand in reaching millions of consumers through a bespoke data strategy designed for the [...]

• Canada to Block Huawei & ZTE from its 5G Networks; Match Drops Restraining Order Against Google

  3 years ago News

  

  In today's ExchangeWire news digest: Canada announces it will ban Huawei and ZTE from working on its 5G networks; Match Group drops its request for a temporary restraining order against Google; and Near merges with SPAC Kludeln to list on [...]

• Adzymic Launches Smart Templates to Power Creative Automation & Adaptation for Brands

  3 years ago News

  

  Adzymic, a leading dynamic creative platform, has announced the launch of its Smart Templates solution. The new solution enables advertisers to automate creative production and adaptation across multiple formats and sizes quickly and easily, without compromising on quality and brand [...]

• ID5 ID Proven to Increase Average Bid CPM in Cookieless Environments

  3 years ago News

  

  Today, almost 40% of global online traffic is unaddressable due to third-party cookie restrictions. Without third-party cookies, the value of publishers’ inventory is significantly reduced. In preparation for the cookieless future, both Czech Publisher Exchange (CPEx), an association of leading Czech [...]

• IRIS.TV Announces Partnership with Publica the CTV Ad Platform

  3 years ago News

  

  IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science, to integrate video-level contextual data into Publica’s CTV Ad Server. The new partnership will allow publishers [...]

• US Implores Social Media Giants to Archive Footage of Ukraine War; Google Sued for Use of NHS Data

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: US politicians appeal to social media platforms to save content about the Ukraine war; Google is sued for [...]

• The Future of UK Advertising in the Cookieless Era

  3 years ago Podcast

  

  Our fifteenth edition of The MadTech Podcast Special explores how UK advertising will look as we near a cookieless landscape. In this episode, Sharethrough's Frank Maguire (vice president of insights & strategy) and Richard Ottoy (general manager, EMEA) and OMD UK's [...]

• TVP Talks - Getting to the Right Audience with CTV Advertising

  3 years ago News

  

  TheViewPoint extends its series of educational webinars, TVP Talks, aimed at helping advertisers and publishers maximise the effectiveness of CTV advertising. This time, the team is hosting a Women in Ad Tech edition with CTV experts from Discovery, Innovid, and [...]

• The Future of Digital Advertising’s Media Supply Chain: Q&A with PubMatic

  3 years ago News

  

  Following his appearance at ATS Madrid, Cristian Coccia, Regional Vice President, Southern Europe and MENA at PubMatic, speaks to ExchangeWire about the current state of digital advertising's media supply chain, how it will adapt to new privacy regulations, and the role [...]