Latest Stories

• John Wright on the Trends Shaping In-Game Advertising and Monetisation

  8 months ago Podcast

  

  In this MadTech Podcast special, ExchangeWire research lead Mat Broughton is joined by John Wright, independent strategic advisor and consultant for the gaming industry, to delve into a discussion about the gaming landscape.  Wright expands on: How gaming monetisation has evolved [...]

• Digest: Instagram Enhances Partnership Ads; ChatGPT's Image Generator Gets an Upgrade

  8 months ago News

  

  Today's Digest looks at Instagram's partnership ads, upgrades in the AI sector and IAB's report on agencies, brands, and publishers' implementation of full-scale AI adoption. Instagram Enhances Partnership Ads Instagram is expanding its Marketing API, making it easier for advertisers to run [...]

• AI in Ad Tech: Promise, Hype, or Just Another Cash Grab?

  8 months ago News

  

  Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being sold as the ultimate solution to ad tech’s biggest challenges. Privacy? Solved. Fraud? Eliminated. Performance? Optimised. Fragmentation? Gone. But what happens when [...]

• Digest: Outsmart Calls for Governmental Intervention in OOH; UK to Ease Digital Tax on US Tech Groups?

  8 months ago News

  

  In today's Digest, we look at Outsmart's plea to the UK Government to intervene in the OOH sector, the UK Government considering changes to its taxes on big Tech firms and the British public's support for AI laws. Outsmart Calls on [...]

• Zero-Party Data: How to Make it Work for You

  8 months ago News

  

  With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the silver lining to help marketers thrive. Can your brand tap into ZPD to thrive in a post-cookie, hyper-personalised world? In her latest feature, [...]

• Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent

  9 months ago News

  

  Today's digest looks at Meta's agreement to stop personalised Ads for an individual, Yahoo Sales of TechCrunch and UK Technology Secretary urging AI Copyright Critics to Embrace Change Meta Agrees to Stop Targeting UK User with Personalised Ads  Meta, the owner of [...]

• Digest: Channel 4 Launches Emissions Measurement Tool; Bluesky Enhances Referral Tracking for Publishers

  9 months ago News

  

  Today's digest looks at a new emissions measurement tool introduced by Channel 4, Bluesky enhancing referral tracking for publishers, and Perplexity AI's ambitions to raise funds. Channel 4 launches new emissions measurement tool An advertising emissions measurement tool has been introduced [...]

• Taboola Data Reveals Millions of Brits Turn to Martin Lewis Amid Benefits Cuts

  9 months ago News

  

  Millions of Brits are turning to personal finance guru Martin Lewis amid fears around welfare spending overhaul, readership data from Taboola’s network of publishers indicates. On Tuesday, Work and Pensions secretary Liz Kendall announced her intention to significantly reduce welfare expenditure [...]

• U of Digital’s Shiv Gupta on Scope3’s New Platform, Sonos’ Streaming Video Player Cancellation and AI-Powered Shopping Surging 

  9 months ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Shiv Gupta, U of Digital founder to discuss the latest in the media and marketing industries.  They discuss the launch of Scope3’s [...]

• The Stack: Major Developments in Ad Tech

  9 months ago News

  

  This has been a busy week, from safer online spaces to secret tech battles and industry shake-ups. Also, in today’s MadTech Daily, we dive into major acquisitions at Omnicom, the world’s first AI generated newspaper edition, and Google Search being [...]