Latest Stories

• Digest: New Claims Meta Inflated Ad Performance; Google Alters Play Store Rules Amid EU Scrutiny

  9 months ago News

  

  In today’s Digest, we discuss claims that Meta inflated ad performance; Australia’s OOH industry seeing growth across all categories, as well as Google altering play store rules amid EU scrutiny...

• Digest: Google Strikes AI News Deal while UK Publishers Seek CMA Oversight; UK Drops Bid for Apple User Data; ChatGPT Go plan Debuts in India

  9 months ago News

  

  In today’s Digest, we cover Google striking an AI news deal with AAP and the PPA calling for CMA oversight of Google AI search. We also discuss the UK dropping its bid for Apple user data as well as ChatGPT’s [...]

• “We’re drowning in ads, but at the same time, we’re barely noticing them”: eight&four’s Chloe Singleton on Attention through the Lens of Paid Social 

  9 months ago Podcast

  

  In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social. Chloe expands on: What has caused [...]

• Digest: Google Fined Over Aussie Telco Deals; Meta Plans Fourth AI Shake-Up in Six Months; EU Digital Rules Stall US Trade Statement

  9 months ago News

  

  In today’s Digest, we discuss Google being fined $36M over Aussie telco deals, Meta planning a fourth AI shake-up in six months, and EU digital rules stalling a US trade statement.

• Digest: Google AI Overviews Harming Referral Traffic by up to 25%; Netflix more than Doubles US Upfront Commitments

  9 months ago News

  

  In today's ExchangeWire News Digest: Google AI Overviews harming search referral traffic by up to 25%; Netflix more than doubles US Upfront commitments; and MSQ Partners rules out potential S4 Capital merger. Google AI Overviews harming referral traffic by up to [...]

• The Kite Factory’s Simi Gill on Grok Introducing Ads, Google vs Publishers, and Instagram’s New Map Feature 

  9 months ago Podcast

  

  The Kite Factory's Simi Gill joins us to discuss Elon Musk’s plans to bring ads to Grok, AI Overviews harming publishers, and Instagram Map. 

• The Stack: Ad Tech Tensions

  9 months ago News

  

  This week, tech and media saw legal battles, new AI tools, safety concerns, and TV show production decline. In today’s MadTech Daily, we cover Dentsu's revenue dipping, Paramount's latest strategy plans, and a new AI feature from Google.  Elon Musk doubled [...]

• Digest: Perplexity Bids Billions for Chrome; Tech Firms Step Up Ad Fraud Crackdown; Streamers Slash Scripted TV Commissions 

  9 months ago News

  

  In today’s Digest, we discuss Perplexity bidding billions for Chrome, tech firms stepping up ad fraud crackdown, and streamers slashing scripted TV commissions by a quarter. Perplexity bids billions for Chrome Perplexity has offered USD$34.5bn (£25.5bn) in cash to buy Google’s Chrome [...]

• Advertising’s Gen Z Obsession Misses the Bigger Picture

  9 months ago News

  

  Shirley Marschall explores advertisers' obsession with Gen Z, and why they'd be wise to cast a wider net. Are you over 28? If so, sorry to break it to you but you’re no longer relevant. Actually, according to the ad world, you [...]

• The Next Season of TV: What are the Biggest Opportunities? 

  9 months ago News

  

  As the TV ecosystem continues to evolve, what are the biggest opportunities for the ad industry? We asked a range of industry experts for their thoughts.  The TV landscape has seen tremendous change over the past decade, with streaming transforming the [...]