Latest Stories

• Digital Voices’ Georgia Goodwin on Evolving News Consumption Habits, Skyrocketing Influencer Rates and Reddit vs Snap 

  9 months ago Podcast

  

  Digital Voices' Georgia Goodwin joins us to discuss news consumption habits, influencer rates doubling, and the latest from Reddit and Snap.

• The Stack: Platforms Face Growing Scrutiny

  9 months ago News

  

  This week’s headlines reveal growing pressure on platforms as regulation, AI, and ad revenue reshape the digital landscape.

• Winning Love and Loyalty in the Age of AI’s Infinite Memory

  9 months ago News

  

  Brand loyalty, once linear, is now fluid, thanks to the rise of LLMs, and heightened expectations of personalisation. But in an era of high churn, razor-thin 2% conversion rates, economic headwinds, and fierce competition, how well are brands really keeping [...]

• Digest: Disney to Gain Control of NFL Media Assets; Roku Debuts Ad-Free Streaming Service; Lib Dems Urge TV-Level Checks on YouTube Ads

  9 months ago News

  

  In today’s Digest, we cover Disney selling a 10% ESPN stake to the NFL; Roku debuting its new ad-free streamer ‘Howdy’, and the Lib Dems urging TV-level checks on YouTube ads.

• From Creepy to Clueless: Is Vibe Targeting Becoming Ad Tech’s Latest Black Box?

  9 months ago News

  

  Shirley Marschall explores vibe targeting, and why it's becoming the industry's latest black box.

• Digest: OpenX Accuses Google of Ad Auction Bias in Lawsuit; Perplexity Accused of Ignoring AI Scraping Blocks; Only One Third of Brits Consume News Brands 

  9 months ago News

  

  In today’s Digest, we discuss OpenX accusing Google of ad auction bias in a new lawsuit, Perplexity being accused of ignoring AI scraping blocks, and the falling number of Brits consuming news through print or online news brands. OpenX accuses Google of ad [...]

• The Wires Last Chance Entries: Honouring 2025’s Ad Tech Trailblazers 

  9 months ago News

  

  ExchangeWire’s Ad Tech Personality of the Year and Ad Tech Rising Star awards consistently honour the trailblazers of our industry. Have your say in nominating this year’s winners before entries close on Friday, 8th August.   The Wires is all about celebrating [...]

• The Current State of AI: Are We Witnessing a Race to the Bottom? 

  9 months ago News

  

  AI slop is on the rise and society is stooping to new lows, while the current trajectory of the technology is unsustainable. Is there a light at the end of the tunnel? Descending into an AI-slop dystopia  AI is front and [...]

• Digest: Apple Builds ‘Answers’ Team; OpenAI Raises $8.3bn in Latest Fundraising Round; Shein Fined for Greenwashing 

  9 months ago News

  

  In today’s Digest, we discuss Apple’s new ‘Answers’ team aimed at enhancing AI search capabilities, OpenAI’s $8.3bn fundraising round, and Shein’s €1m greenwashing fine in Italy.

• Digest: Amazon & Microsoft Cloud Dominance Harms Competition, Says CMA; Reddit Revenue Surges on AI and Ads

  9 months ago News

  

  In today’s Digest, we discuss Amazon & Microsoft’s cloud dominance harming competition, Reddit’s revenue surge on AI and ad growth, and Google losing a US appeal in the Epic Games app store case. Amazon and Microsoft cloud dominance harms competition Britain's antitrust [...]