Latest Stories

• Anzu & Oracle Moat Enable First-To-Market Viewability Measurement for In-Game Ads

  3 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, and Oracle Moat, part of Oracle Advertising and Customer Experience (CX), today announced first-to-market viewability measurement for in-game ads. This means advertisers working with Anzu have access to third-party viewability verifications and [...]

• Outbrain Expands Partnership with Microsoft to Improve Business Outcomes for Media Owners & Advertisers

  3 years ago News

  

  Outbrain Inc., a leading web recommendation platform announced today the expansion of its global partnership with Microsoft utilising Microsoft Azure and encompassing business, technology, and services. Outbrain has been a long-standing Microsoft partner, through technology and advertising integrations that span MSN, [...]

• Alibaba Increase Buyback Scheme to Woo Investors; YouTube To Stream Ad-Supported TV

  3 years ago News

  

  In today's ExchangeWire news digest: Alibaba try to boost investor confidence by increasing their buyback scheme; YouTube announce they will now stream ad-supported TV for US viewers; and BuzzFeed respond to investor concerns with plans to shrink their news division.   Alibaba increase share [...]

• The Untapped Opportunity of Retail Media

  3 years ago News

  

  Retail media is a ten-year-in-the-making ad market. It has taken the rise of e-commerce, shifting trade budgets, and the explosive growth of Amazon's ad business (estimated in 2022 to be around USD$30bn) for online retailers, marketplaces, tech vendors and buyers [...]

• Pubstack Secures USD$6M Funding to Expand & Meet Increasing Needs from Digital Media Companies

  3 years ago News

  

  Pubstack is proud to announce its successful USD$6m (£4.5m) Series A funding round, led by ISAI and existing investor Go Capital. Additional investors in the round include prestigious business angels Hervé Brunet (ex-CEO & founder of Stickyads) and Jean Canzoneri (ex-CEO [...]

• Webinar Announcement : How to go From a Good to a Great Ad Refresh Strategy?

  3 years ago News

  

  Pubstack is running the online event ‘How to go from a good to a great Ad Refresh strategy?’  In their continuous quest for creating more revenue streams, publishers have tested many monetisation strategies. Among them, Ad Refresh is very efficient, as [...]

• Teads Boosts Leadership Across APAC

  3 years ago News

  

  Teads, the global media platform, today announces the promotion of Christian Guinot to CEO APAC. Having successfully launched Teads in multiple key markets such as Singapore, Hong Kong, ANZ, and South Korea in the last 5 years, Christian is tasked [...]

• Cavai Appoints Jonathan Pacey as Commercial Director APAC

  3 years ago News

  

  The appointment comes as the leading conversational advertising cloud enjoys significant international expansion  Cavai, the leading conversational advertising cloud, has appointed Jonathan Pacey as commercial director, APAC. The appointment comes as Cavai’s presence in APAC grows rapidly, with business expanding across [...]

• MINT the Carbon-Neutral Advertising Platform which Helps Sustain & Preserve Our Planet

  3 years ago News

  MINT is launching a new way of sustainable advertising by offering its clients a new platform feature to offset the carbon emissions that advertising produces. By transforming traditional campaigns into carbon-neutral campaigns, the brand allows its advertiser clients to take [...]

• Lisa Stevenson Joins AdTonos as Business Development Director UK

  3 years ago News

  

  Digital audio advertising platform and one of the fastest-growing companies in the audio advertising industry, AdTonos appoints Lisa Stevenson as Business Development Director UK. AdTonos, which successfully monetise podcasts, audiobooks, gaming, music and radio streams across Europe, LATAM and the US, [...]