Latest Stories

• Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers

  3 months ago News

  

  Intent IQ, a privacy-forward next generation identity resolution leader, today (March 4th, 2025) announced the results of a new partnership with Fandom, the world’s largest fan platform.  Through the partnership, Fandom deployed Intent IQ’s Bid Enhancement solution, an identity resolution service [...]

• VIOOH & Turnadon Expand Programmatic DOOH Footprint in France

  3 months ago News

  

  Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local [...]

• Agencies Blocking Over Half of the Oscars' Content Due to Outdated Keyword Blocklists

  3 months ago News

  

  Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, revealed that agencies using traditional keyword blocklists omit more than half (56%) of Oscar-related content, leading brands and publishers to miss out on relevant ad [...]

• Peer39’s Mario Diez on CTV’s Challenges, the State of Inventory, and the Power of Contextual  

  3 months ago News

  

  We sat down with Mario Diez, Peer39 CEO, to look into what’s on the horizon for connected TV (CTV). Diez discusses the industry’s challenges when it comes to the channel and what we can expect to see over the coming [...]

• Digest: TikTok and Reddit Under Privacy Scrutiny; Only 23% of Agencies Happy with the Creative Approval Process

  3 months ago News

  

  Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google. TikTok and Reddit Under Privacy Scrutiny  TikTok and Reddit are two of the [...]

• NumberEight & iion Forge Strategic Partnership to Revolutionise Brand Engagement Across Gaming

  4 months ago News

  

  NumberEight, a leader in ID-less data solutions, is excited to announce a new strategic partnership with IION, a prominent player in gaming, aimed at redefining audience curation within the gaming sector.  This collaboration utilises NumberEight’s advanced demographic solutions to curate iion's [...]

• Seedtag Appoints ex-Evening Standard CCO James White as UK Commercial Director

  4 months ago News

  

  Seedtag, the global leader in contextual advertising, has today (March 3rd, 2025) announced the appointment of James White, previous chief commercial officer at the Evening Standard, as its new UK commercial director. Bringing over two decades of experience to the [...]

• "AI-Driven SPO is Reshaping Programmatic Efficiency": Interview with Amir Sharer, CEO of BRAVE

  4 months ago News

  

  We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic advertising. He shares insights on how AI enhances bid efficiency, transparency, and ROI, while also addressing challenges like bid duplication, [...]

• Digest: Streaming Soars as Linear Dips

  4 months ago News

  

  In today’s Digest news: Paramount’s Linear Revenue Dips as Streaming Sales Soar; One Billion Monthly Users Consuming Podcasts on YouTube; Digital Rights Activists File Complaints Over Meta’s Targeted Ads  Paramount’s Linear Revenue Dips as Streaming Sales Soar Paramount’s linear TV unit [...]

• Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies

  4 months ago News

  

  Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching [...]