Latest Stories

• "The CTV environment is particularly challenging": Samba TV's Jay Fowdar on Omni-channel Effectiveness

  10 months ago News

  

  We meet with Jay Fowdar, VP of customer success at Samba TV, in this interview to discuss ongoing challenges in omni-channel planning.  Jay also shares insights into how first-party data that leverages TV viewership data and postcodes is an innovation that [...]

• EU Pushes to Conclude Investigation into X’s Content Moderation; Reddit Introduces New Features for Advertisers

  10 months ago News

  

  News in brief: EU Pushes to Conclude Investigation into X’s Content Moderation; Reddit Introduces New Features for Advertisers; Livestreaming Shopping App Whatnot’s Valuation Rises to $5B EU Pushes to Conclude Investigation into X’s Content Moderation Top officials in the European Commission (EC) [...]

• Meta to End Third-Party Fact-Checking; Singapore Considers Social Media Age Restrictions; Disney to Combine Hulu + Live TV with FuboTV 

  10 months ago News

  

  News in brief: Meta to End Third-Party Fact-Checking Program; Singapore Considers Social Media Age Restrictions; Disney to Combine Hulu + Live TV with FuboTV  Meta to End Third-Party Fact-Checking Program   Meta has announced it will be ending its third-party fact-checking program, instead [...]

• Programmatic Trends & Predictions for 2025: Industry Experts Share What’s Next

  10 months ago News

  

  Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, [...]

• South Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband 

  10 months ago News

  

  News in brief: South Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband  South Australia Bans Junk Food Ads on Public Transport The government of South Australia has introduced a ban prohibiting junk [...]

• Japan to Issue Antitrust Order Vs Google; UK Streaming Ads Market Passes £1bn

  10 months ago News

  

  News in brief: Japan to issue antitrust order versus Google; UK streaming ads market passes £1bn; and Reuters and Gannett to launch bundled subscription. Japan to issue antitrust order versus Google The Japan Fair Trade Commission (JFTC) is set to issue Google [...]

• 2025 Predictions: Policy & Regulation

  10 months ago News

  

  As with all industries, government regulation across the globe is set to have a critical impact on the advertising industry throughout 2025. From updates to privacy legislation, affecting targeting and the use of consumer data, through to new laws governing [...]

• US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples 

  10 months ago News

  

  News in brief: US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples; Sony to Become Largest Shareholder of Kadokawa US Senators Urge Biden to Extend TikTok Ban Date The US Supreme Court has agreed to hear TikTok’s last legal [...]

• The Big ExchangeWire 2024 Review and 2025 Preview Podcast

  10 months ago Podcast

  

  On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team review 2024, discussing some of the highlights and moments [...]

• The Stack: UK Gov Addresses Developers’ AI Training Rights and Introduces New Online Safety Regulations for Big Tech

  10 months ago News

  

  This week on The Stack: Latest ad tech news in the UK; Today’s MadTech Daily  This week, we saw the UK government take steps to begin addressing the need for regulation around what content AI developers should be allowed to use [...]