Latest Stories

• Nicole Pruess on Meta Serving Scam Ads, the Podcasting Landscape, and Transparency in CTV Advertising

  10 months ago Podcast

  

  In this episode of the MadTech Podcast, Nicole Pruess, freelance presenter and educator at U of Digital, joins ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree. They discuss Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s [...]

• The Stack: The AI Advertising Era

  10 months ago News

  

  From bigger budgets and smarter auctions to instant TV ads, this week saw the media and ad tech industries racing toward an automated future. In today’s Digest, we cover Perplexity launching a tool to simplify online shopping, a Spanish court [...]

• AI: Are Humans Just 'In the Loop'?

  10 months ago News

  

  In her weekly column, Shirley Marschall looks at how humans have positioned themselves in the AI era - and asks why we’ve become the 'error-prone machines’...

• Digest: Advertisers Eye 2026 Media Budget Shifts; ChatGPT to Offer Target Shopping; Meta Cleared of Monopoly Claims 

  10 months ago News

  

  In today’s Digest, we cover major shifts for advertisers in 2026 media budgets, ChatGPT offering target shopping via OpenAI, and OpenAI striking a deal with Intuit for personal finance integration. We also discuss Meta being cleared of monopoly claims over [...]

• billups' James McEwan and Nick Bell on OOH, Marrying Creativity with Data, and Scaling in the UK Market

  10 months ago News

  

  billups' EMEA CEO James McEwan and managing director UK Nick Bell, examine the current state of out of home (OOH) advertising and how its role is evolving as demands for data and optimised performance increase. They look at how media [...]

• Digest: Channel 4 Launches AI Ad Tool for SMEs; Twitter Co-Founder Finances App to Bring Back Vine Videos; Jeff Bezos Creates AI Startup

  10 months ago News

  

  In today’s Digest, we discuss Channel 4 launching an AI ad tool for SMEs, Jack Dorsey backing diVine, a Vine reboot featuring its video archive, as well as Jeff Bezos becoming co-CEO of Project Prometheus.

• Experian’s Sarah Robertson on the Rise of Super Signal Aggregators: What Does the Industry Gain? 

  10 months ago News

  

  Sarah Robertson, chief product officer at Experian Marketing Services, looks at the rise of super signal aggregators (SSAs). She examines what industry members can gain, from helping them adhere to privacy regulations, to enabling more precise and relevant targeting. How [...]

• Digest: Havas Denies WPP Talks; Dentsu Prepares for Staff Cuts as International Business Underperforms; Court Orders Google to Pay €572m in Antitrust Damages

  10 months ago News

  

  In today’s Digest, we look at Havas entering talks over a potential WPP stake, Dentsu accelerating its global restructuring amid revenue declines, and a German court ordering Google to pay €572m in a price-comparison case.

• Digest: IAB Launches Ad Auction Protocol; NBCUniversal to Debut NBC Sports Network

  10 months ago News

  

  In today’s Digest, we discuss the IAB launching a faster ad auction protocol, NBCUniversal preparing to debut its new NBC Sports Network, and Alibaba rolling out an AI tool to streamline sourcing.

• The Telegraph's Samara Hocihara on AI Litigation, Reddit's Big Moment and the New Browser Wars

  10 months ago Podcast

  

  On this week's podcast, Samara Hocihara of the Telegraph joins John Still and Rachel Smith to discuss AI litigation, Reddit's big moment and the new browser wars.