Latest Stories

• Ogury Launches Header Ad, an Elegant and Non-Intrusive Mobile Format

  4 years ago News

  Ogury, a global technology leader in mobile advertising anchored in privacy protection, is announcing the launch of Header Ad, a premium mobile format, which ensures full-creative visibility while respecting user experience. Ogury’s new ad format is mobile-native, and blends unobtrusively [...]

• Ogury Lance Header Ad, un Format Mobile Esthétique et Non Intrusif

  4 years ago News

  Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, lance HeaderAd, un format mobile premium qui conjugue visibilité totale et respect de l’expérience utilisateur. Conçu pour le mobile, ce nouveau format se fond [...]

• Ogury Lanza Header Ad, un Nuevo Formato Mobile de alto Impacto y no Intrusivo

  4 years ago News

  Ogury, líder tecnológico mundial en mobile advertising anclado en la protección de la privacidad, anuncia el lanzamiento de Header Ad, un formato mobile de máxima calidad que garantiza una visibilidad full-creative, al mismo tiempo que respeta la experiencia del usuario. [...]

• Rakuten Advertising Expands Relationship with Xandr’s GSET Across EMEA and Adopts Xandr’s Monetise SSP Globally

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company and Rakuten Advertising announce the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP. With the adoption of Monetize SSP, premium inventory that sits within Rakuten [...]

• New Study Finds Brands Benefit from Advertising Across Mid-Sized CTV Channels

  4 years ago News

  

  PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today (3 November) released the findings from a custom commissioned Forrester Consulting study entitled “New Opportunities for Scale and Value in OTT/CTV Advertising.” The study uncovers two significant findings. [...]

• Anzu & Saber Interactive Partner on Blended In-Game Advertising

  4 years ago News

  

  Saber Interactive, the global game publisher and developer, best known for World War Z, NBA Playgrounds and Snowrunner, and Anzu, the world’s most advanced in-game advertising company, today announced they have signed an exclusive partnership deal for an upcoming unannounced [...]

• Blue Billywig Accelerates Global Expansion with New Singapore Office

  4 years ago News

  

  Blue Billywig, the all-in-one Online Video Platform, today announces its official launch in Asia with the opening of a new office in Singapore. Kevin Smith, a key driver of the company’s European success, has been appointed as Country Manager and [...]

• The Future of Programmatic Buying: Q&A with Xandr

  4 years ago News

  

  In this in-depth interview ahead of ATS London 2021, ExchangeWire speaks to Harvin Gupta, senior director - solutions engineering, and Karan Singh, senior commercial director - advertiser partnerships, Xandr, for an outlook on the future of programmatic buying, alongside how [...]

• NapoleonCat Forms Strategic Partnership with RTB House Group

  4 years ago News

  

  RTB House, a global marketing technology company, invests in NapoleonCat, a social media customer engagement platform. RTB House will support the company on the journey of becoming the leading social media management platform worldwide. The investment is expected to accelerate [...]

• Nubank Propose IPO; Sfermion Announce Fund II Investment

  4 years ago News

  

  In today's ExchangeWire news digest: Nubank announce their proposed IPO in New York; Sfermion raise USD$100m (£73.3m) in a round titled Fund II; and Permutive raise USD$75m (£55m) in Series C.   Nubank propose IPO in New York   Nubank, a Brazilian neobank also [...]