Latest Stories
Localisation Key to Survival Amidst China's Walled Gardens
Localisation and working alongside walled gardens may be key to survival in China's tough ad-tech landscape. Although, this does not mean brands should stop demanding more transparency. Lured by the country's sizeable market potential, numerous foreign players have attempted to [...]
APAC Smartphone Growth Drives Brand Contact Points; HK Online Ad Spend to Hit £483.84m
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC smartphone growth drives brand contact points; HK online ad spend to hit £483.84m; OTT opens up [...]
Not Perfect, But In-App Ads Provide Better Audience Engagement
While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting. In fact, the proliferation of data and smartphones in Asia-Pacific over the past couple of years had significantly changed the [...]
The New Trend in Malvertising: Cryptocurrency Mining
If you're aware of cryptocurrency mining, you might not be aware that it's giving rise to the malicious use of browsers by cybercriminals. Mathieu Derval (pictured below), product manager, AdSecure, explains why this is a growing trend, and how the industry can [...]
Judge, Jury & Executioner: Google's War Against Ad Blocking
In a bid to do its part for the future of publishing, and to create a better web for users, Google announced back in June some new tools for publishers, as well as a roll-out of a pseudo ad-blocking tool to [...]
Netflix Beats Own Estimates for Subscriber Growth, But Misses Wall Street Earnings Estimates
A first price hike since 2015 meant that Netflix turned in lower earnings per share than Wall Street estimated, despite smashing subscriber growth targets for the second consecutive quarter. The company estimated that it would see international subscriber growth of 3.65 [...]
Marketo Expands Product Suite with ContentAI; OpenX Hires New CTO
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: ContentAI added to Marketo product suite; New CTO at OpenX; Horizon Media launches Audience Mapping Platform; Trade Associations ask CBA to improve [...]
What Artificial Intelligence Actually Means for Marketers
There’s growing excitement – admittedly, at times, borderline hype – about what artificial intelligence can, and will, do for businesses. While speculation abounds among pundits, journalists, and ‘thought leaders’ surrounding the impact that AI will have on jobs (CBInsights predicts [...]
Transparency Should Be a Business Model: Q&A with Aee-Ni Jaskolla, Improve Digital
Improve Digital has recently appointed a new chief product 0fficer. Joining the European monetisation platform from a previous position at Xaxis, data specialist Aee-Ni Jaskolla (pictured below) took time to speak with ExchangeWire about her new position, the plans for Improve Digital's platform, [...]
Moving Media Forward: Tackling Brand Safety & Media Transparency
Brand safety and transparency are two of the biggest issues facing today’s advertising industry. And while technology companies try to address these problems, marketers still seem to be fighting an uphill battle. Writing exclusively for ExchangeWire, Paul Josephsen (pictured below), [...]
Follow ExchangeWire