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VIOOH and Atedra Announce Partnership to Supply Digital Out-of-Home Advertising in the US
Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux [...]
Time To Reframe The Industry: The Service Layer
What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where [...]
Google's Cookie Deprecation Under EU Antitrust Scrutiny; Outbrain Prepare for IPO
In today's ExchangeWire news digest: the EU Commission confirm that they are examining Google's decision to deprecate third-party cookies as part of their antitrust investigation; content marketing platform Outbrain prepare to go public; and a report from the AOP and [...]
Pinterest and Shopify Extend Partnership; DoubleVerify Go Public
In today's ExchangeWire news digest: Pinterest and Shopify extend their partnership to another 27 countries; DoubleVerify see shares rise after going public; and HBO Max gain nearly 3 million new subscribers in Q1 as AT&T beat financial estimates. Pinterest and Shopify [...]
DanAds and Kevel Join Forces to Offer an Enhanced, Integrated Digital Advertising Solution to Clients
DanAds (www.DanAds.com), the Stockholm-based self-serve advertising infrastructure helping businesses large and small cut through to their target audiences with their easy-to-use, cost-effective solutions, today announces its partnership with Kevel (www.kevel.co), a leading provider of ad serving APIs. This collaboration allows [...]
Connexity Revenues Soar 60% YOY as Innovative Solutions for Merchants and Publishers Deliver Differentiated Value
Connexity, the largest independent customer acquisition channel for ecommerce advertiser acquisition and a leading commerce monetisation solution for publishers, is reporting impressive year-on-year growth. "I’m delighted to see the hard work of our teams around the world reflected in fantastic year-on- [...]
The MadTech Podcast Special - Redefining Audience Addressability
Our sixth edition of The MadTech Podcast Special explores audience addressability, and, more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, Amy Williams, founder & CEO of Good-Loop, Jacques Edeling, programmatic operations [...]
ShareChat Surpass $2bn Valuation; German Regulator Fights WhatsApp Update
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: ShareChat surpass the USD $2bn valuation mark; Germany's data commissioner seeks a halt to WhatsApp's impending privacy update; consumers express [...]
NEW ID Selects Ad Platform Unruly as Preferred SSP for Global Monetisation
Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, today announced a global partnership with leading ad platform Unruly. NEW ID, which distributes premium South Korean entertainment content (K-Content) on connected TV (CTV) and over-the-top (OTT) platforms across Asia, Europe and the [...]
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