Latest Stories

• Why Digital Marketers Are Bridging the Data Gap

  9 years ago News

  

  Big data has offered so many promises and potential solutions to effective audience understanding and targeting; but has it delivered or is it just causing data-blindness? ExchangeWire speak with David Shiell (pictured below), CEO, House of Kaizen about how business intelligence [...]

• RPA Launches In-House DSP; IgnitionOne Debuts in Mexico

  9 years ago News

  

  This week in the LATAM Roundup: The Argentinian publisher co-op RPA announces an in-house DSP aiming more flexibility for local advertisers and agencies; IgnitionOne opens local headquarters in Mexico; Brazilian digital platform developer Hive creates an area to deploy and [...]

• Now & Next: Apps vs Mobile Web

  9 years ago News

  

  Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature [...]

• Equinix Sells Data Centres; PubNative's New Mobile Native Mediation Tool

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile native mediation tool by PubNative; Sizmek opens Frankfurt data centre; WFA issues guidelines against ad [...]

• ATS SG: Ad Tech Must Make Things Easier for Brands; Social Marketing Lab Planned for China

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ATS SG: Ad tech must make things easier for brands; Social marketing lab planned for China; DCMN [...]

• An American Perspective: The Three Worst Things About the EU GDPR

  9 years ago News

  

  EU businesses have resigned themselves to the fact that they will have to start complying with the long-awaited EU General Data Protection Regulation and are preparing themselves for 2018. How is the GDPR perceived from the outside looking in? Kitty [...]

• mcommerce: Identity Fraud & Website Accessibility

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Smartphone shopping is driving UK retail ecommerce sales; Criminals target UK youth [...]

• Influencer Marketing: It's Prioritisation of People

  9 years ago News

  

  Influencer marketing is creating a name for itself as a way of connecting with highly engaged audiences through the creation of unique and shareable content. It relies on creativity and, unlike most digital media channels, people, rather than data, to [...]

• UK Ad Tech Industry Still Offers Opportunities for Ambitious Newcomers

  9 years ago News

  

  The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising spend in the UK is predicted to reach £2.5bn this year, new arrivals must navigate [...]

• Forget Header Bidding, It’s Time for Server-to-Server 2.0

  9 years ago News

  

  Publishers need more than header bidders and third-party server-to-server solutions to unify the publishing/advertising ecosystem. Andy Mitchell, CRO at Switch Concepts (pictured below), explains why publishers need a first-party S2S solution – and why making such a move would be worth it, [...]