Latest Stories

• Total Media Solutions Choose Pixalate to Enhance Ad Fraud Verification

  4 years ago News

  

  Total Media Solutions, an advertising technology solutions provider that helps publishers manage their revenue and create value-added experiences for users, today announces a business relationship with Pixalate, the global ad fraud intelligence and marketing compliance platform. The collaboration enables Total [...]

• Taboola Teams Up with Oracle Moat to Introduce Video Measurement Offering, Giving Advertisers Complete Transparency into Campaign Performance

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a collaboration with Oracle Moat Measurement, a leader in real-time attention analytics, bringing new control, choice and transparency to advertisers working [...]

• IPG Mediabrands and Vice Media Partner; Instagram Announce New Influencer Tools

  4 years ago News

  

  In today's ExchangeWire news digest: IPG Mediabrands Content Studio form a new global partnership with Vice Media Group; Instagram reveal plans for a new suite of tools to help influencers monetise their content; and Comscore experience higher loss and minimal [...]

• The Four Pillars of an Effective Data Marketing Strategy

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Martin Smith, Director of Strategy and Innovation at Jaywing, discusses four key elements which marketers need to consider in the activation of consumer data. When it comes to marketing, data is everywhere. There has [...]

• Global Digital Out of Home Marketplace Announces New US Hires

  4 years ago News

  

  Leading global digital out of home (OOH) marketplace VIOOH today announced new US hires in two newly created commercial and marketing roles. Following its launch in the market last October, the announcement comes as the OOH marketplace delivers on strategic [...]

• Pubstack Partner with Didomi to Produce “The Guide to Maximising Monetisation while Respecting User Choice”

  4 years ago News

  

  Pubstack, in partnership with Didomi, conducted analysis to understand how to best monetise the no-consent inventory. After two webinars in English and German on this topic, Pubstack has produced a free guide: “The Guide to Maximising Monetisation while Respecting User Choice”. [...]

• In an ANZ Market First, dentsu Partners with IAS to Adopt Total Visibility for Programmatic Buying

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, and dentsu ANZ today announced a new partnership to make IAS’s popular Total Visibility product available to all of the agency’s local advertisers, providing industry-wide transparency into digital media [...]

• Following Their Merger, District M & Sharethrough Will Now Operate Under Sharethrough as the Company Name Going Forward

  4 years ago News

  

  District M & Sharethrough announced their intention to merge on February 9, 2021. With the merger now complete, the two companies are announcing that they will operate under the name Sharethrough as of today. Additionally, Sharethrough benefits from a complete [...]

• Pubstack Kündigt Webinar an, um Publishern zu Helfen, ihre Umsätze mit Analytics zu Steigern

  4 years ago News

  

  Pubstack veranstaltet das Online-Event `How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack’. In den letzten Jahren hat sich Ad-Tech zu einem komplexen Umfeld entwickelt, in der Publisher zunehmend mit dem Tagesgeschäft beschäftigt sind und darum kämpfen, [...]

• Affilired Announce Strategic Alliance with Impact to Enable and Accelerate Global Partnership Opportunities

  4 years ago News

  

  Affilired, a performance marketing agency specialising in the travel sector, has signed a strategic alliance with Impact, the global leader in partnership automation technology, to enable and accelerate its ability to recruit, manage and optimise global partnership programs for its [...]