Latest Stories

• New Channel Factory Survey Finds That 69% of Consumers Prefer to Buy from Brands Committed to Socially Conscious Causes

  4 years ago News

  

  A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products, according to a study released by Channel Factory, the global brand suitability and ad performance platform for YouTube. The company [...]

• Seedtag Appoints Three New Members to Strengthen its Leadership Team

  4 years ago News

  

  Seedtag, the leader in Contextual AI in Europe and Latam, has announced the appointment of three new members to its leadership team, following a landmark year which saw it reach record sales revenues and where the company made two key [...]

• Taboola Launches Taboola High Impact, a New Brand Awareness Solution for Agencies and Brand Advertisers

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand [...]

• VDX.tv is TAG Certified Against Fraud for 2021

  4 years ago News

  

  VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has been awarded the Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG) for 2021. This seal acknowledges VDX.tv’s compliance with TAG’s Certified Against Fraud [...]

• HuffPost Sees National News Operations Closed; WPP Expect Growth After 2020 Loss

  4 years ago News

  

  In today's ExchangeWire news digest: BuzzFeed announce they will close HuffPost's national news operations; WPP remain confident that 2021 will be a year of growth after a bruising 2020; and AMC Networks report 157% y-o-y growth in paying subscribers, putting [...]

• "SneakyTerra" CTV Ad Fraud Scheme Revealed; Brave to Launch Search Engine

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: DoubleVerify uncover another CTV ad fraud scheme, dubbed "SneakyTerra"; privacy-centric internet browser Brave announce plans for their own search engine; [...]

• Adform’s ID Solution Successfully Increases Publisher Revenue

  4 years ago News

  

  Adform, the only global, independent and fully integrated advertising platform built for modern marketing, shares its latest identity successes with global publishers, following the recent privacy announcement from Google.   The introduction of Adform’s ID Solution is generating fantastic results, with early-adopter [...]

• Impact Joins Shopify Plus as One of Two Certified App Partners for Influencer and Affiliate Marketing

  4 years ago News

  

  Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be one of two inaugural Certified App Partners for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing [...]

• ATS London 2021: Reframing The Future Of Our Industry

  4 years ago News

  

  Google said its long goodbye to third-party ad tech last week. In a typically ambiguous post, the company explained to the world that it would no longer use cross-site identifiers in its browser or across its ad tech stack. All [...]

• FirstPartyCapital's Rich Ashton on Google’s ID ban, Brave, and Gaming TV Ad Spend

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Rich Ashton, managing partner at FirstPartyCapital, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Google has dropped another privacy-related bombshell by [...]