Latest Stories

• Alibaba Acquires Majority Stake in Sun Art; VOD Predicted to Rise to $175bn by 2026

  5 years ago News

  

  In today's ExchangeWire news digest: Chinese holdings firm Alibaba enhances its ecommerce output by increasing its shares in supermarket chain Sun Art; research from Global Market Insights forecasts that the VOD market will reach $175bn by 2026; and the Trump [...]

• AOP Announces Winners for the Digital Publishing Awards 2020

  5 years ago News

  

  The Association for Online Publishing (AOP) showcased the digital publishing industry’s top talent in the virtual debut of its prestigious annual awards ceremony. The flagship event, organised in partnership with PubMatic, and hosted by comedian and Mash Report star Ellie Taylor, moved [...]

• Ex-PM Rudd Calls for News Corp Probe; Twilio Buys Segment for $3.2bn

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: former Australian prime minister Kevin Rudd launches a petition for an investigation into News Corp; Twilio acquires tech start-up Segment [...]

• Magnite's Juliette Stead on Streaming Revenues, AVOD, and Microsoft's WFH Announcement

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Juliette Stead, SVP JAPAC at Magnite, to discuss the latest news in ad tech and martech.   In this week's episode: - A report from PwC has [...]

• US Ecommerce Growth Accelerates to 2022 Levels; Warner Pulls HBO and WB TV from South Asia

  5 years ago News

  

  In today's ExchangeWire news digest: a report from eMarketer finds that ecommerce spend in the US has risen to levels previously anticipated in 2022; WarnerMedia announces it will discontinue its HBO and WB TV services in South Asia before the [...]

• Zefr Expands Global Footprint, Appoints Ross Nicol, Ultano Kindelan Williams & Kenny Spangberg to Lead EMEA Sales

  5 years ago News

  

  Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as commercial director, Southern Europe and Kenny Spangberg as commercial director, Nordics. Together, they’ll be responsible [...]

• Disney Reshuffle Puts Streaming Front-and-Centre; Huawei Reportedly Looks to Sell Honor

  5 years ago News

  

  In today's ExchangeWire news digest: a restructuring of Disney sees the company turn its focus to its streaming output; Huawei is rumoured to be looking to sell off its budget handset unit, Honor; and research from Ampere Analysis finds that [...]

• The CEE Marketing Spend Forecast 2021: Admixer Shares Survey Results

  5 years ago News

  

  In September, an independent ad tech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend on marketing in 2021. The CEE Marketing Spend Forecast [...]

• Twilio Buys Segment for $3.2bn; Triller Reportedly Contemplating IPO

  5 years ago News

  

  In today's ExchangeWire news digest: Twilio dives deeper into customer engagement services after acquiring Segment for $3.2bn; reports surface that TikTok rival Triller is contemplating going public; and creative agencies Osaka Labs and Running With Scissors merge.   Twilio acquires Segment for [...]

• Sojern and Convious Partner Together to Help Leisure and Attractions Reach and Convert More Customers

  5 years ago News

  

  Sojern, a leading provider of digital marketing solutions for travel, and Convious, Europe’s leading e-commerce platform for the leisure industry, have partnered up to bring an integrated digital solution that drives conversions and amplifies reach for attractions and leisure activity [...]