Latest Stories

• Unruly Finds Toyota Campaign Featuring Paralympian Jessica Long Most Effective Ad of Super Bowl LV

  4 years ago News

  

  Toyota's “Upstream” is the most effective ad of Super Bowl LV, according to new research from Unruly.  A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and [...]

• Sojern and Travlrr Partner to Help Destinations with Sustainable Video Production

  4 years ago News

  

  Sojern, a leading provider of digital marketing solutions for travel, and Travlrr, Europe’s leading sustainable remote production company, have partnered to provide an integrated, high speed, digital offering for destinations and tourism brands globally. Travlrr, together with Sojern’s existing Video [...]

• District M & Sharethrough Merge to Become a Leading Independent Omnichannel Ad Exchange

  4 years ago News

  

  Montreal-based District M and San Francisco-based Sharethrough have entered a definitive merger agreement. The merger will see the creation of one of the largest independent omnichannel ad exchanges in the world, anchored in a user-centric, respectful, quality-first approach to digital [...]

• A CTV Checklist: How Can Streaming Publishers Increase Their Demand?

  4 years ago News

  

  In this exclusive article written for ExchangeWire, Paul Gubbins, Head of Strategic Partnerships at Publica, details key areas for publishers to consider in order to boost streaming advertising revenues. Fifteen percent of TV viewers cut the cord last year, this year [...]

• Bloomberg Media Aspires for $100m from Consumer Subs; CTV Fraud Scheme Costs up to $50m

  4 years ago News

  

  In today's ExchangeWire news digest: Bloomberg Media looks to build their consumer subscriber base; DoubleVerify uncovers ParrotTerra, an ad fraud scheme that is believed to have got away with over USD $30m in stolen ad spend; and gaming brands rein [...]

• 2021 Predictions: TV, CTV, and Video

  4 years ago News

  

  2020 was a mega year for content of all kinds, but particularly for video - with swathes of the population confined to their homes and seeking escape from the stress of lockdown, streaming platforms, connected TV (CTV), video-on-demand (VOD) and [...]

• VlogBox Partners with Sabbatical Entertainment

  4 years ago News

  

  VlogBox, a global OTT channel development, video content distribution, and monetisation platform, has partnered with Sabbatical Entertainment, a media company that produces and distributes audiovisual content and operates in the US and Brazil, to unveil premium kids' content across Connected [...]

• Taboola Drives 50% Increase in ROAS for OTTY, Verified by QueryClick

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a successful advertising campaign with box mattress company OTTY, dramatically increasing Return on Ad Spend (ROAS) by more than 50% [...]

• EU Contemplates Australia-Style Media Bargaining Code; China Imposes New Antitrust Rules

  4 years ago News

  

  In today's ExchangeWire new's digest: reports surface that the EU will seek to implement legislation similar to Australia's proposed News Media Bargaining Code, which will force tech platforms to pay publishers for their content; China introduces new regulation to tackle [...]

• 2021 Predictions: Ad Spend & Brand Advertising

  4 years ago News

  

  Whilst brands may not be at the centre of the dramatic infrastructural shifts the industry is undergoing, they have by no means been immune from them. With consumers more conscious than ever before of their right to privacy, vigilance surrounding [...]