Latest Stories

• IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the launch of its annual ‘Attitudes to Programmatic Advertising 2020’ report, alongside its Programmatic Advertising Spend Research Report for 2019. Now in its sixth [...]

• US Court Postpones TikTok Ban; Disney Sells TrueX to Gimbal

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: a federal court in the US has ruled to postpone a ban of Chinese-owned video app TikTok; Disney sells TrueX, [...]

• Team ExchangeWire on TrueX, Google-Fitbit, and 100 Episodes of the MadTech Podcast

  5 years ago Podcast

  

  To mark 100 episodes of the MadTech Podcast, this week sees Rachel Smith and Lindsay Rowntree joined by the (nearly) whole ExchangeWire team to reminisce about their favourite moments from the past 2 years. With guest panellist Ciaran O'Kane, Rachel [...]

• The 'Great Fragmentation' is Here: A Glorious Opportunity for the Industry & Investors

  5 years ago News

  

  These are strange times, readers. COVID continues to tear away at the socio-economic fabric of the world. The once noble institutions of the ad tech ‘POWA’ breakfast, and the extended media lunch, have been reduced to sad Zoom/Google Meet/Microsoft Teams [...]

• ExchangeWire Confirms Content Partnership with Dentsu's CCI in Japan

  5 years ago News

  

  ExchangeWire is delighted to announce a content partnership with CCI, one of the largest digital marketing companies in Japan. The partnership will see exclusive international content from ExchangeWire.com translated into local language, and readers will be able to access the [...]

• IAS Partners with Google in Building An Industry-Leading Automated Tag

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign [...]

• Transparency & Trust: The Future of Programmatic Buying

  5 years ago News

  

  Transparency and trust are not new topics of conversation in the world of programmatic advertising. However, 2020 has seen these issues return to the fore as question marks were raised over whether the industry is doing enough to provide security [...]

• VDX.tv, Greenpeace and Opticomm Media Collaboration on Video-Driven Experiences Shortlisted for 2020 Effective Mobile Marketing Awards

  5 years ago News

  

  The shortlist for the 2020 Effective Mobile Marketing Awards was announced on 25th September 2020, with VDX.tv, Greenpeace and Opticomm Media included as finalists in two categories. The collaborative digital ad campaign, powered by video-driven experiences, was nominated for both [...]

• Cavai Appoints Ruben Sondaar as Sales Director Benelux

  5 years ago News

  

  Cavai, the leader in conversational advertising cloud technology, has appointed Ruben Sondaar as sales director, Benelux, following a period of rapid growth. Ruben will be responsible for business development and sales in the Benelux region. As sales director, he brings [...]

• China Set to Investigate Google; Indian Start-Ups Unite to Challenge Google's Play Store

  5 years ago News

  

  In today's ExchangeWire news digest: Chinese regulators review a potential antitrust probe into Google; executives from a number of Indian start-ups discuss launching a competitor to Google's Play Store; and AT&T loses its appeal over DirecTV 'robocalls'.   China prepares antitrust suit [...]