Latest Stories

• Asean Mobile Video Marketers Must Stop Repurposing TV Ads

  10 years ago News

  

  Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the region are eager to tap into this captive audience. However, brands currently resort to repurposing creatives developed for TV and [...]

• What Do Ad Techs Expect For 2016 in Brazil and Latin America?

  10 years ago News

  

  In 2015’s last LATAM RoundUp we bring what some of the leaders of the ad tech scenario in Brazil and Latin America are expecting next year. We heard them about their main achievements in 2015 and what they forecast as the [...]

• APAC Search Ad Spend Up 13%; India & China Fastest Growing Ad Markets

  10 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC search ad spend up 13%; India and China fastest growing ad markets; Facebook launches immersive mobile [...]

• APAC Mobile Marketers Must See Beyond App Development

  10 years ago News

  

  Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience. Rohit Dadwal, Asia-Pacific managing director for Mobile Marketing Association (MMA), is urging brands in the [...]

• Why the Existential Crisis of Ad Tech is Overblown

  10 years ago News

  

  This is not a prediction piece. It is not even a listicle of half-baked predictions – cleverly disguised as a post – based on either some patchy M&A conversations I overheard in a bar, or my 'expert' insight. I am not [...]

• It’s Time to Call a Truce Between Mad Men & Math Men

  10 years ago News

  

  The advertising industry’s Mad Men (the creatives) and Math Men (the technologists) still can’t agree on one crucial question: are technology and data destroying the creative process? Advertising wouldn’t be effective without the creative ideas that power it and embed [...]

• 10% of Brazilians Have Ad Blockers; WhatsApp Banned in Brazil for 12 Hours

  10 years ago News

  

  Weekly Latin American RoundUp brings the following stories: IVC audits Ad Blocker's situation in the country and finds out that, for some publishers, 30% of their audience do not view ad campaigns; Brazilian Court bans WhatsApp for not complying with local investigation [...]

• Programmatic Video in China

  10 years ago News

  

  Like everywhere else in the world, programmatic has also entered the Chinese market. But the digital advertising market in China is fragmented, and RTB is still at the beginning of its journey. Ad tech provider ReachMax's 'Guide to Programmatic Video in [...]

• New EU Data Protection Regulations; Eyeo Reveals Funding for Adblock Plus

  10 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU has decided on new data protection regulations; Eyeo is financed by whitelisted marketers; and AppNext partners with Hisense. EU finally hauls data protection [...]

• 'Adoption, Implementation & Experimentation', Interview With Ulrich Hegge, AppNexus

  10 years ago News

  

  Despite a large online population, a broad range of providers of advertising and marketing solutions, as well as a strong publishing landscape, the German market has yet to enter the 'high-development' phase of programmatic.  In an interview with AppNexus's newly appointed VP [...]