Latest Stories

• Oracle Wins TikTok Bid, But Not Algorithm; Facebook Files Fresh EU-US Data Transfer Appeal

  5 years ago News

  

  In today's ExchangeWire news digest: Oracle wins the bid to take over TikTok's US operations, but reports have surfaced that it will not be permitted to use the app's original source code; Facebook lodges a fresh appeal to delay the [...]

• Andy Curran Steps into CEO Role at Pubguard, with Alan Ngai Joining as COO

  5 years ago News

  

  Pubguard, the malvertising and ad quality platform and a subsidiary of leading in-game advertising platform Bidstack Group (LSE:BIDS), has announced the appointment of Andy Curran as CEO and Alan Ngai as COO. As CEO of Pubguard, Andy Curran will focus on [...]

• The Programmatic University to Offer Free Course

  5 years ago News

  

  Be ready for the Future of Programmatic - The Programmatic University is offering its first-ever free training course in conjunction with Scibids Technology to educate the market on machine-learning programmatic optimization. The programmatic landscape has evolved tremendously over the past 10 [...]

• DOJ Gears up for Google Antitrust Suit; Samsung Wins £6.64bn Verizon Deal

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the US DOJ is reportedly gearing up to launch an antitrust suit against Google; Samsung wins a $6.64bn deal to [...]

• Dominique Touchaud on Grab/Gojek Merger; Apple's IDFA Delay & CTV/Streaming Trends

  5 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by P&G alumnus and founder of marketing-as-a-service, Shokunin Marketing, Dominique Touchaud. Sitting in Singapore, he shares his perspectives on the Asian market from his [...]

• tmwi Appoints UK Sales Director as it Pursues Further Growth Opportunities

  5 years ago News

  

  Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK sales director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was regional commercial director for [...]

• Westwood One Selects Placements.io to Power Industry-Leading Podcast Advertising Solutions

  5 years ago News

  

  CUMULUS MEDIA’S Westwood One, the largest audio network in America, has selected Placements.io, the leader in revenue and billing management for media companies, to create a custom operating management system that will integrate with Megaphone, the largest podcast hosting and [...]

• TCF 2.0: Waiting and Hoping is Not the Right Strategy

  5 years ago News

  

  With the transition to the latest version of IAB Europe's Transparency Consent Framework (TCF v2.0) now complete, some are optimistic that a new era of digital marketing is fast approaching. However, with user data still playing an integral part in [...]

• MediaMonks Merges with Dare.Win on Horizon; T. Gangadhar Appointed Essence APAC CEO

  5 years ago News

  

  In today's ExchangeWire news digest: S4 Capital's MediaMonks is set to seal the deal for a merger with Paris-based creative agency Dare.Win; Essence APAC appoints former chairman T. Gangadhar as its new CEO; and TAG reports the successful conclusion of [...]

• Study: Contextual Targeting More Cost Efficient than Behavioural; GumGum Most Accurate Contextual Vendor

  5 years ago News

  

  GumGum today published a case study indicating that digital advertising campaigns that employ contextual targeting are more cost efficient than behaviourally targeted campaigns. The study, sponsored in partnership with Dentsu Aegis Network and conducted by an independent third-party researcher, also found [...]