Latest Stories

• Contextual Targeting – More than a Cookie Substitute: Q&A with Silverbullet's Marco Godina

  5 years ago News

  

  With the sun rapidly setting on third-party cookies, a persistent global pandemic, and social and political unrest around the world, there has never been more pressure on brands to ensure that their advertising is not just accurate, but relevant and [...]

• Google Suspends 'Dangerous' COVID Ads; 130 Public Figures' Twitter Accounts Hacked

  5 years ago News

  

  In today's ExchangeWire news digest: Google bans adverts promoting COVID-19 misinformation; Twitter sees the accounts of 130 of its high-profile users hacked; and despite a growth in subscriptions, Netflix sees its revenues decline in APAC.   Google blocks unverified COVID ads   Google has [...]

• John McAfee Announces 'Ghost' Data Service; Singapore's 'Project Ubin' Passes Initial Tests

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: John McAfee announces world's first fully private 4G network, 'The Ghost Cell Phone Data Service'; the Monetary Authority of Singapore's [...]

• The MadTech Podcast Special: Audio Reimagined in Southeast Asia

  5 years ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail over two or three shorter episodes.  Our second series explores the audio advertising opportunities available [...]

• Cavai Announces Partnership with Telegraph Media Group

  5 years ago News

  

  Leading conversational advertising platform Cavai have today announced that they are partnering with Telegraph Media Group (TMG) to launch Telegraph Engage, powered by Cavai. This partnership will allow advertisers to engage users in a pre-defined dialogue within TMG's full range [...]

• Channel Factory Continues Expansion with Senior UK and US Hires

  5 years ago News

  

  Channel Factory, the global technology and data YouTube brand suitability platform, today announced two strategic additions to its team, Rob Blake and Spencer Janis. Channel Factory is a global technology and data platform that maximises both performance efficiency and contextual [...]

• InfoSum Partners with LiveIntent to Bring Addressability Framework to Market

  5 years ago News

  

  LiveIntent, the people-based marketing platform powered by the email address, today announced that it has become an Identity partner with InfoSum, enabling onboarding services for InfoSum clients in North America. InfoSum developed its identity infrastructure to empower the industry to transition [...]

• Magnite Announces EMEA Leadership Team Following Global Rebrand

  5 years ago News

  

  Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform in the industry, today announced the company’s leadership team for EMEA. James Brown will oversee EMEA and APAC as head of international, based in London. Brown has been an exceptional leader [...]

• EU Scraps Privacy Shield Pact with US; Google Invests in Reliance Jio

  5 years ago News

  

  In today's ExchangeWire news digest: the EU Court of Justice nullifies the bloc's 'Privacy Shield' data-sharing agreement with the US over surveillance concerns; Google invests in Indian conglomerate Reliance Industries' Jio platforms; and Dailymotion appoints its former chief ad tech [...]

• The Marketing Maturity Index - Unify, Align, Achieve: Q&A with Salesforce Datorama's Nathan Barling

  5 years ago News

  

  We may be just over halfway through it, but 2020 has already been a year of dramatic change for the advertising industry. The unexpected disruption of the Coronavirus crisis and anticipated, yet somewhat dreaded, changes to data regulation have meant [...]