Latest Stories

• Commercial Leader Saint Betteridge Joins Picnic Media

  5 years ago News

  

  Commercial leader, Saint Betteridge, has joined leading premium mobile ad formats company, Picnic Media, as commercial director. Betteridge joins to help Picnic clients deliver unique and high-impact, social-style ad formats on a unique marketplace of the highest quality mobile inventory [...]

• Alibaba Gains Majority Stake in Sun Art; TCF Not GDPR Compliant, Says DPA

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Chinese holdings giant Alibaba acquires a majority stake in supermarket chain Sun Art Retail; the EU's data supervisor, the Belgium-based [...]

• M&C Saatchi Performance's Roshat Adnani on the DOJ's Google Lawsuit, Forrester on APAC 2021, and Netflix

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Roshat Adnani, account director at M&C Saatchi Performance, to discuss the latest news in ad tech and martech.   In this week’s episode:   - The US Department [...]

• Quibi Shuts Up Shop; ViacomCBS Announces Streaming-Centric Reshuffle

  5 years ago News

  

  In today's ExchangeWire news digest: short-form video streaming platform Quibi closes its doors for good, just 6 months after launching; ViacomCBS announces that its restructuring its senior management team to put streaming front-and-centre; and the US adds a further 6 [...]

• Bidstack Launches Approved Partner Network with Httpool and GIMA Esports

  5 years ago News

  

  Bidstack, the leading in-game advertising platform is pleased to announce Httpool, the largest international partner of major media platforms and GIMA Esports, an elite full-service esports agency as exclusive launch partners for Bidstack’s new Approved Partner Network. Httpool will become an [...]

• Zefr Made Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product

  5 years ago News

  

  Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety and Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients [...]

• DOJ Files Antitrust Suit Against Google; Snap Exceeds Q3 Expectations

  5 years ago News

  

  In today's ExchangeWire news digest: the US Department of Justice has filed a lawsuit against Google, accusing the tech heavyweight of anticompetitive business practices; Snap over-achieves in Q3, beating analysts' revenue and user predictions; and Netflix misses its Q3 subscriber [...]

• UK Consumers Looking to Advertisers to Lift Festive Spirits This Christmas

  5 years ago News

  

  UK consumers are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research carried out by video advertising companies Unruly and Tremor Video, which looked at British consumers’ attitudes, emotions and buying behaviours [...]

• DPC Probes Instagram's Handling of Children's Data; TCF Not GDPR Compliant, Says DPA

  5 years ago News

  

  In today's ExchangeWire news digest: Ireland's DPC launches an investigation into Instagram over how it treats the data of its underage users; Belgium's DPA reports that IAB Europe's transparency framework does not meet GDPR requirements; and 5G is expected to [...]

• Alibaba Acquires Majority Stake in Sun Art; VOD Predicted to Rise to $175bn by 2026

  5 years ago News

  

  In today's ExchangeWire news digest: Chinese holdings firm Alibaba enhances its ecommerce output by increasing its shares in supermarket chain Sun Art; research from Global Market Insights forecasts that the VOD market will reach $175bn by 2026; and the Trump [...]