Latest Stories

• Twilio Buys Segment for $3.2bn; Triller Reportedly Contemplating IPO

  5 years ago News

  

  In today's ExchangeWire news digest: Twilio dives deeper into customer engagement services after acquiring Segment for $3.2bn; reports surface that TikTok rival Triller is contemplating going public; and creative agencies Osaka Labs and Running With Scissors merge.   Twilio acquires Segment for [...]

• Sojern and Convious Partner Together to Help Leisure and Attractions Reach and Convert More Customers

  5 years ago News

  

  Sojern, a leading provider of digital marketing solutions for travel, and Convious, Europe’s leading e-commerce platform for the leisure industry, have partnered up to bring an integrated digital solution that drives conversions and amplifies reach for attractions and leisure activity [...]

• Ex-PM Rudd Calls for Investigation into NewsCorp; Streaming Revenues Overtake Box Office

  5 years ago News

  

  In today's ExchangeWire news digest: former Australian prime minister Kevin Rudd petitions for a royal commission into NewsCorp; analysis from PwC reveals that global premium streaming revenues have overtaken worldwide box-office revenues for the first time ever; and Allegro, the [...]

• From The Outside Looking In: 5 Ideas For Publishers in A Corona Revenue Vortex

  5 years ago News

  

  Publishers are having a hard time monetising their inventory right now. Despite the fact that many are drowning in traffic, the corona revenue bump has yet to materialise. Aggressive coronavirus keyword blocking by brands is contributing to a dip in [...]

• InfoSum Appoints Lauren Wetzel to Lead North America, Manage Global Strategy and Operations

  5 years ago News

  

  InfoSum, the world’s leading provider of decentralised marketing infrastructure, today announces the appointment of Lauren Wetzel as president of North America, Global Strategy and Operations. InfoSum is the world’s first decentralised marketing infrastructure that enables companies of every size and industry [...]

• Tappx Leads Ad Tech Industry for App-Ads.txt adoption

  5 years ago News

  

  Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory fraud.  The ranking [...]

• Google Pledges $1bn to News Publishers for News Showcase; WFA Reports Fall in Paused Ad Spend

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google pledges to pay news publishers $1bn for their content; the WFA reports a decrease in the number of companies [...]

• Lean Digital's Tom Obafemi on Indian Tech vs. Google, LUMA Q3 Report, and Instagram's Reels

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Tom Obafemi, director of Lean Digital, to discuss the latest news in ad tech and martech. In this week’s episode: - A group of India’s leading [...]

• Smart Launches Direct-First Platform to Manage Deals and Private Marketplace Buying

  5 years ago News

  

  Smart has today announced the launch of Smart Buyer Connect (SBC), the direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying. The product – which forecasts and facilitates media buying in real-time – is further evidence [...]

• René Plug Joins 1plusX as Chief Business Development Officer

  5 years ago News

  

  1plusX, the predictive marketing and data management platform, has today announced the appointment of René Plug as chief business development officer. In his new role, René will be responsible for driving the company’s scale-up strategy, international expansion, and partnership development, [...]