Latest Stories

• How COVID-19 Affected the CEE Advertising Industry: Admixer Shares Survey Results

  5 years ago News

  

  In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the CEE advertising market. Admixer asked 61 respondents from Ukraine, Moldova, Belarus, Georgia, and [...]

• Slack Files Complaint Against Microsoft; Advertiser-Funded Paywall Launches in Australia

  5 years ago News

  

  In today's ExchangeWire news digest: Slack files an antitrust complaint with the EU against Microsoft's bundling of 'Teams'; Australian media technology company, Winr, launches advertiser-funded paywall 'AdGate'; and TikTok sees increased scrutiny from the Australian government over privacy fears.   Slack files [...]

• US Buy-Out Could Rescue TikTok; Netflix Trials "Mobile+" Offering in India

  5 years ago News

  

  In today's ExchangeWire news digest: US investors consider buying TikTok to save it from potential nation-wide ban; Netflix trials a reduced-rate subscription offering "Mobile+" in India; and Snap reports revenue growth in Q2, but is wary about future ad demand.   US [...]

• STV partners with FreeWheel to boost OTT and STB offering

  5 years ago News

  

  FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, today announced its partnership with STV, the home of news and entertainment in Scotland, which will allow the broadcaster to monetise its content across OTT [...]

• How COVID-19 Impacts Mobile Advertising: Verve Group Shares Insights

  5 years ago News

  Over the past months, Applift, PubNative, and Verve, now aligned under Verve Group, have been gathering data on the effects of COVID-19 on the mobile advertising ecosystem. In their recently published infographic, Verve Group combines key insights to depict the [...]

• eBay Inches Closer to Classifieds Deal with Adevinta; TikTok Halts Talks on UK HQ

  5 years ago News

  

  In today's ExchangeWire news digest: eBay is reportedly nearing a deal to sell its classifieds business to Adevinta; TikTok breaks talks with the UK regarding its non-China HQ amidst growing political tension; and a recent study finds that Australians think [...]

• Contextual Targeting – More than a Cookie Substitute: Q&A with Silverbullet's Marco Godina

  5 years ago News

  

  With the sun rapidly setting on third-party cookies, a persistent global pandemic, and social and political unrest around the world, there has never been more pressure on brands to ensure that their advertising is not just accurate, but relevant and [...]

• Google Suspends 'Dangerous' COVID Ads; 130 Public Figures' Twitter Accounts Hacked

  5 years ago News

  

  In today's ExchangeWire news digest: Google bans adverts promoting COVID-19 misinformation; Twitter sees the accounts of 130 of its high-profile users hacked; and despite a growth in subscriptions, Netflix sees its revenues decline in APAC.   Google blocks unverified COVID ads   Google has [...]

• John McAfee Announces 'Ghost' Data Service; Singapore's 'Project Ubin' Passes Initial Tests

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: John McAfee announces world's first fully private 4G network, 'The Ghost Cell Phone Data Service'; the Monetary Authority of Singapore's [...]

• The MadTech Podcast Special: Audio Reimagined in Southeast Asia

  5 years ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail over two or three shorter episodes.  Our second series explores the audio advertising opportunities available [...]