Latest Stories

• Anzu.io and Nielsen Team to Bring Advanced Brand Lift Measurement to In-Game Advertising

  5 years ago News

  

  Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity, which will bring advanced advertising effectiveness measurement, optimisation, and real-time brand-specific metrics to in-game ad campaigns, driving a new wave of investment in video game advertising. Through collaboration [...]

• Industry Figures Comment on IPA Bellwether; Facebook and Google Forced to Share Ad Revenue

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: ExchangeWire receives comment on the latest IPA Bellwether Report from industry players; Australia forces Google and Facebook to share revenue [...]

• GroupM's Brian Wieser on Earnings Reports, Esports Advertising, and Huawei

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Brian Wieser, president, business intelligence, GroupM, to discuss the latest news in ad tech and martech. On this week’s episode: - Netflix has unsurprisingly done well [...]

• Why 'Business as Usual' is Not the Answer for OOH

  5 years ago News

  

  Niklas Bakos (pictured below), CEO of Adverty, writes exclusively for ExchangeWire about how the economic downturn caused by the Coronavirus is impacting out-of-home (OOH) advertising, and how gaming can help the sector weather the pandemic. When lockdown started in most places, [...]

• Post-Cookie World: How Does the Demise of the Cookie Affect Advertisers and Publishers?

  5 years ago News

  

  In this article, vice president of digital at South China Morning Post, Ian Hocking (pictured below), sets out the potential impact that the much discussed (and somewhat controversial) termination of third-party cookies. By considering the affect the impending change will [...]

• New Zealand Injects $50m into Struggling Media Industry; AT&T Shed Almost 90K Paid TV Subs

  5 years ago News

  

  In today's ExchangeWire news digest: the New Zealand government provides a $50m cash boost to media groups struggling amidst the Coronavirus; AT&T reports a loss of almost 90,000 subscribers from its paid TV services; and CVS is breaking into retail [...]

• Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report

  5 years ago News

  

  The IPA Bellwether Report for Q1 2020 has revealed that marketing budgets have receded at their fastest rate since the global financial crisis in 2009. The latest report, released yesterday [22 April 2020], attributed the fall to the ongoing Coronavirus [...]

• Zefr Selected for Expanded YouTube Measurement Program

  5 years ago News

  

  Video contextual technology platform for brands and agencies, Zefr, has been selected for the expanded YouTube Measurement Program (YTMP), signalling its commitment to deliver nuanced brand suitable contextual targeting campaigns at scale on YouTube. This announcement coincides with the expansion [...]

• Finding Brand Safety Balance: Q&A with Sebastian Gray, Dugout

  5 years ago News

  

  Sebastian Gray (pictured below), co-founder and SVP at Dugout speaks exclusively to ExchangeWire about brand suitability, video advertising, and customer data protection. How can brand suitability best complement brand safety when displaying video content? Ideally, these two concepts should be the perfect [...]

• Programmatic Connected TV/OTT Ad Spend Drops 14% in the Face of COVID-19

  5 years ago News

  

  Pixalate, a global ad fraud intelligence and marketing compliance platform, today [22 April 2020] announced the release of its newest report examining how U.S. programmatic advertisers have adjusted ad spend in the face of a global crisis: Programmatic Ad Spend [...]