Latest Stories

• PubMatic Announces Prebid Server-Powered Header Bidding to Drive Ad Pod Optimisation

  5 years ago News

  

  Premium digital technology company PubMatic today (17th June) announced the launch of OpenWrap OTT, a header bidding solution that centralises 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years [...]

• The PIPCU Extends Ad Protection Partnership with White Bullet

  5 years ago News

  

  White Bullet Solutions, the digital marketing transparency experts, today (18th June) announced the continued ad protection partnership with The Police Intellectual Property Crime Unit (PIPCU). PIPCU is a department of the City of London Police, the national lead force for [...]

• Google Loses €50m GDPR Fine Appeal; Snap Reveals Plan for Challenger Digital Platform

  5 years ago News

  

  In today's ExchangeWire news digest: Google loses its appeal against last year's ruling by French data authority CNIL, which saw the tech giant penalised for breaking GDPR legislation; and Snap announces that it is planning to build a new digital [...]

• CTV - Advertising's Much-Needed Silver Lining: Q&A with Daniel Elad, TheViewPoint

  5 years ago News

  

  Connected TV has received a lot of attention in recent months, with some viewing it as the industry's newest golden goose. Yet many note the apparent inability of advertisers to take advantage of this increasingly popular channel. In this exclusive [...]

• Mobile-First DSP Smadex Launches Platform Update

  5 years ago News

  

  Smadex, the mobile-first DSP specialised in programmatic mobile app user acquisition, business unit of Entravision (NYSE: EVC), announced the launch of Smadex Hub, its re-engineered campaign management and analytics platform. Now self-served advertisers can drive incremental revenue by creating more [...]

• Nearly a Third of China's 2019 Ad Traffic Found to be Invalid; ByteDance Closes Vigo Apps

  5 years ago News

  

  In today's ExchangeWire news digest: research finds that nearly one third of China's ad traffic last year was invalid; TikTok owner ByteDance confirms it is shutting down its Vigo Video and Vigo Lite apps; and Facebook responds the ACCC code, [...]

• US Officials Step Up Google Break-Up Effort; Purchase DuckDuckGo, Apple Advised

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: US state officials consider launching a new lawsuit to break up Google's ad tech business; Apple is advised to purchase [...]

• Nordic Entertainment Group TV's Carl Petterson on Gojek, Influencers, and DuckDuckGo

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Carl Thomas Petterson, client and agency manager, digital, Nordic Entertainment Group TV, to discuss the latest news in ad tech and martech. In this [...]

• Sojern Releases Latest Europe COVID Travel Insights

  5 years ago News

  

  With access to real-time traveller audiences and visibility into global travel demand, Sojern has released its latest findings on how the COVID crisis is effecting travel to, from, and around Europe. Based on data collected on the 8th June 2020 from [...]

• Former Grapeshot SVP Kevin McElroy Brings Illuma’s Cookieless Targeting to US Traders

  5 years ago News

  

  Illuma Technology, the British independent contextual AI specialist, has expanded into the US with the appointment of New York-based Kevin McElroy as chief revenue officer. Kevin is former SVP North America of Grapeshot, the contextual ad tech company which was [...]