Latest Stories

• The Hijacking of Privacy for Monopolisation

  5 years ago News

  

  Since DPAs, most notably the ICO, announced plans examining the mechanics behind ad tech, the industry has rightfully acted at pace to engage with the regulators in discussion on the future makeup of a privacy-focused digital advertising landscape. However, there [...]

• Robert Webster Joins InfoSum as Director, Strategy Consulting

  5 years ago News

  

  InfoSum today announced that industry veteran, Robert Webster, has joined the company as Director, Strategy Consulting. In this new commercial role, Robert will bring his vast amount of experience to help InfoSum onboard new enterprise clients and solve complex challenges [...]

• Caters News Agency Partners with Primis for Content Syndication

  5 years ago News

  

  Primis, the video discovery platform, has reached an agreement with Caters News Agency, the UK’s leading independent photo and news agency, to distribute their online archive and access to millions of images and digital assets across the Primis network. This [...]

• IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme

  5 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today announced a threat alert on 404bot, a growing bot scheme generating fake browser data and creating fabricated URLs in order to steal advertisers’ media spend. The 404bot capitalises on [...]

• Commerce: The Untapped Revenue Stream Publishers Cannot Afford to Ignore

  5 years ago News

  

  Writing exclusively for ExchangeWire, Brian Lovett (pictured below), director of product, commerce, Sovrn, discusses how digital commerce can be used to effectively supplement revenue from display advertising amidst tumultuous times for media. “Increasingly a successful digital media company will be one [...]

• First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability than Display Ads

  5 years ago News

  

  The first-ever programmatic in-game advertising campaign to be independently verified has seen a 23% increase in viewability of ads — compared to traditional digital advertising. In the pilot, in-game advertising platform Anzu and military-grade cybersecurity company CHEQ delivered the first-ever ad-verification [...]

• Mindshare Sweden's Jan Montwill on Kraft Heinz, Brandless, and the FTC

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Jan Montwill, digital director, Mindshare Sweden, to discuss the latest news in ad tech and martech. On this week's episode: - Kraft Heinz plans to [...]

• Anzu.io Partners With Forensiq; Talon Expands into Europe

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Anzu.io partners with Forensiq; Talon expands into Europe; Peer39 releases January 2020 Benchmark Report; Dwise incorporates Digital Element [...]

• Peer39 Releases January 2020 Benchmark Report

  5 years ago News

  

  A recent IAB report found that 94% of marketers are using blacklists to tackle brand safety. With this in mind, Peer39 conducted research examining how much news content is brand safe and discovered there is USD$15m of suitable inventory in [...]

• Dwise Improves Geotargeting with Digital Element’s Location-Based Technology

  5 years ago News

  

  Digital Element, the global IP geolocation data and services provider, today announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise focuses primarily on programmatic media to help brands engage with [...]