Latest Stories

• Viewers Take Control of TV

  6 years ago News

  

  Writing exclusively for ExchangeWire, Matt Harty (pictured below), member of IAB SEA+India's regional board and senior vice president, APAC, The Trade Desk, discusses why the region is perfectly positioned to invest in advertising-supported connected TV (CTV) and over-the-top (OTT) services. Streaming, [...]

• UK Advertising to Reach £24bn in 2020; Ogury Raises USD$50m (£38m)

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK advertising revenue to reach £24bn in 2020; Tesco and McDonald’s become first brands to commit to IAB [...]

• AdColony's Tom Simpson on Yahoo Japan-Line, Hulu, and Amazon

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Tom Simpson, VP, brand and exchange, APAC, AdColony, to discuss the latest news in ad tech and martech. On this week's episode: - Yahoo Japan [...]

• Broadsign and Adform Streamline Global Programmatic Omnichannel Media Buys

  6 years ago News

  

  Broadsign, a leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s demand-side platform (DSP). Digital buyers can now tap into Adform’s highly intelligent [...]

• Ogury Raises USD$50m (£38m) for International Expansion and to Power Technology Innovation

  6 years ago News

  Ogury, the creator of the first digital marketing engine driven by user choice, announces today that it raised USD$50m (£38m); enabling the company to accelerate its product innovation and customer growth in the US, Europe and APAC. The funding was [...]

• Predictions 2020: Transparency

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is transparency, [...]

• Primis to Support ID5 Universal ID

  6 years ago News

  

  Primis, The Video Discovery Platform has joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID solution to improve user [...]

• Illuma Develops Peer Group Targeting Technology

  6 years ago News

  

  Illuma Technology, an independent contextual AI specialist in London, has developed an audience expansion technology called Peer Group Targeting®, which it claims solves some of the issues facing the advertising industry with the declining viability of the cookie - namely, [...]

• Toplitz Productions Signs Exclusive Partnership with Anzu.io

  6 years ago News

  The in-game advertising platform Anzu.io today announced it has signed an exclusive partnership to bring in-game ads to video game publisher Toplitz Productions. The two-year contract allows Toplitz Productions to integrate selected games across all platforms, making their games accessible [...]

• Predictions 2020: TV, CTV & Streaming

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is TV, [...]